Branch 1: Marketing Basics

　Marketing Defined

　Target Audience

　The Four P's (Product, Place, Price and Promotion)

　Example of Some Promotion Tools

　New Marketing Basics (3 W's and C)

　A Brand, Aura and Selling (Persuasion)

　Product Life Cycle (Traditional and New)

　Positioning and Repositioning

　Social Marketing of the Self

　Assignments

Branch 2: Where Are You and Where Do You Want to Go

　Where Are You

　Passion and Personality

　Strengths and Weaknesses

　Financially

　Where Do You Think You Want to Go

　What Do You Want

　Setting Goals

　Marketing Plan Outline

　Career Goals and the Planning Process

　Your Positioning

　DYV Statement (Describe Your Value)

　Financial Strategy

　Assignments

Branch 3: How to Get There "Product" Improvement

　Product Improvement and Education

　Culture

　Foreign Language

　Package (Dress for Men and Women)

　The Two Snake Eyes

　Bad Debt and Good Debt

　Plan for Getting out of Debt

　Student Loans

　Social Media and Your Branding Strategy

　Assignments

Branch 4: Developing Effective Communication Skills

　Communication Model

　One-on-one Communication

　How to Prepare for a One-on-one Presentation

　Email and Memorandums

　Telephone Communication Skills

　Good News Messages

　Bad News Messages

　Thank You Notes

　Listening Skills

　One-on-group Presentation

　Talk to Persuade

　Visual Aids: The Destroyer of Presentations or the Helper of Presentations ~

　Note-taking Skills

　Other Presentation Tools

　Technical Know-how

　Handling Questions and Objections

Branch 5 : Business Etiquette

　Cell Phones

　Laptops

　Tablets

　Cubicles

　Meetings

　Business Social Gatherings

　How to Keep a Conversation Going

　Business Meals

　Formal Review or Appraisal

　International Etiquette

　Assignments

Branch 6: Creativity or Something Special

　Creative

　Assignments

Appendix 1: Personal Balance Sheet

Appendix 2 : Budget Format