商务英语精读（第四册） / 商务英语专业系列教材
￥26.00定价
作者： 张中宁
出版时间：2013年2月
出版社：首都经济贸易大学出版社
- 首都经济贸易大学出版社
- 9787563820436
- 69396
- 0043153089-8
- 2013年2月
- 文学
- 外国语言文学
- H319.4
- 商务英语
- 本专科
内容简介
本套书是为商务英语专业本科学生编写的专业教材，根据专业的教学需要，本书分为四册。本套书材料新颖、内容丰富、图文并茂，设计合理亲切，具有以下突出特点：一是针对性强，涵盖面广；二是内容丰富，体系完备；三是图文并茂，形式精美；四是设计人性化，周到细致；五是体例独特，方便好用。本书是该系列的第四册，主要从微观角度介绍外贸企业或跨国公司从事国际商务活动的具体业务操作和流程，包括国际营销目标市场的选择、国际商务谈判、国际商务合同的签订、国际贸易术语、国际支付手段等内容。本书可供经济管理专业学生和外贸从业人员使用。
目录
Unit 1 Business Contract
Section One: Business Communications
Drafting Contract
Section Two : Text
Drafting a Contract
Section Three: Exercises
Section Four: Biz Fueling Station
Section Five: Business Reading
Purchase Contract
Unit 2 Function of Trade Terms
Section One: Business Communications
Specific Enquiry
Section Two: Text
Function of Trade Terms
Section Three: Exercises
Section Four: Biz Fueling Station
Section Five: Business Reading
Purpose and Scope of Incoterms
Unit 3 Commonly Used Trade Terms
Section One: Business Communications
Emergency Call: Dispute Settlement
Section Two: Text
Commonly Used Trade Terms
Section Three: Exercises
Section Four: Biz Fueling Station
Section Five: Business Reading
The Structure of Incoterms 2000 and Its D Terms
Unit 4 Terms and Instruments of Payment
Section One: Business Communications
Declining Payment by D/P
Section Two: Text
Terms of Payment
Section Three: Exercises
Section Four: Biz Fueling Station
Section Five: Business Reading
Instruments of Payment
Unit 5 Documentary Collection
Section One: Business Communications
Both Sides Make Some Concessions
Section Two: Text
Procedures of Documentary Collection
Section Three: Exercises
Section Four: Biz Fueling Station I01
Section Five: Business Reading
DP and DA
Unit 6 Letter of Credit
Section One: Business Communications
Accepting Payment by D/P
Section Two: Text
Documentary Credit
Section Three: Exercises
Section Four: Biz Fueling Station
Section l:ive: Business Reading
Procedures & Types of L/C
Unit 7 Modes of Transportation
Section One: Business Communications
Shipment
Section Two: Text
Modes of Transport
Section Three: Exercises
Section Four: Biz Fueling Station
Section Five: Business Reading
Clause of Shipment
Unit 8 Insurance and Its History
Section One: Business Communications
Insuring the Glassware
Section Two : Text
History of Marine Insurance
Section Three: Exercises
Section Four: Biz Fueling Station
Section Five: Business Reading
Characteristics of Insurable Risks
Unit 9 Cargo Insurance
Section One: Business Communications
Lodging a Claim
Section Two: Text
Risk Management and Cargo Insurance
Section Three: Exercises
Section Four: Biz Fueling Station
Section Five: Business Reading
Ocean Cargo Insurance Policy and Its Clauses
KEY TO EXERCISES
附录
Section One: Business Communications
Drafting Contract
Section Two : Text
Drafting a Contract
Section Three: Exercises
Section Four: Biz Fueling Station
Section Five: Business Reading
Purchase Contract
Unit 2 Function of Trade Terms
Section One: Business Communications
Specific Enquiry
Section Two: Text
Function of Trade Terms
Section Three: Exercises
Section Four: Biz Fueling Station
Section Five: Business Reading
Purpose and Scope of Incoterms
Unit 3 Commonly Used Trade Terms
Section One: Business Communications
Emergency Call: Dispute Settlement
Section Two: Text
Commonly Used Trade Terms
Section Three: Exercises
Section Four: Biz Fueling Station
Section Five: Business Reading
The Structure of Incoterms 2000 and Its D Terms
Unit 4 Terms and Instruments of Payment
Section One: Business Communications
Declining Payment by D/P
Section Two: Text
Terms of Payment
Section Three: Exercises
Section Four: Biz Fueling Station
Section Five: Business Reading
Instruments of Payment
Unit 5 Documentary Collection
Section One: Business Communications
Both Sides Make Some Concessions
Section Two: Text
Procedures of Documentary Collection
Section Three: Exercises
Section Four: Biz Fueling Station I01
Section Five: Business Reading
DP and DA
Unit 6 Letter of Credit
Section One: Business Communications
Accepting Payment by D/P
Section Two: Text
Documentary Credit
Section Three: Exercises
Section Four: Biz Fueling Station
Section l:ive: Business Reading
Procedures & Types of L/C
Unit 7 Modes of Transportation
Section One: Business Communications
Shipment
Section Two: Text
Modes of Transport
Section Three: Exercises
Section Four: Biz Fueling Station
Section Five: Business Reading
Clause of Shipment
Unit 8 Insurance and Its History
Section One: Business Communications
Insuring the Glassware
Section Two : Text
History of Marine Insurance
Section Three: Exercises
Section Four: Biz Fueling Station
Section Five: Business Reading
Characteristics of Insurable Risks
Unit 9 Cargo Insurance
Section One: Business Communications
Lodging a Claim
Section Two: Text
Risk Management and Cargo Insurance
Section Three: Exercises
Section Four: Biz Fueling Station
Section Five: Business Reading
Ocean Cargo Insurance Policy and Its Clauses
KEY TO EXERCISES
附录
