国际商务礼仪 / 国际商务系列教材
作者： 张立玉 主编:张立玉
出版时间：2014年9月
出版社：武汉大学出版社
- 武汉大学出版社
- 9787307134621
- 59551
- 2014年9月
- 未分类
- 未分类
- F718
张立玉编著的《国际商务礼仪(国际商务系列教材)》共分12个章节，从商务接待、商务宴请、办公室礼仪、面试礼仪、谈判礼仪、旅行礼仪、餐饮礼仪等方面入手，详细阐述了跨文化交际中的基本礼仪常识。每个章节都有其独立的商务礼仪内容，突出介绍了一些商务礼仪的基本原则和运作技巧。旨在为全球化生活、学习和工作环境中的交际者提供基本的行为指导，并使广大学生、读者及从业人员通过学习国际商务礼仪规范，消除礼仪差异导致的交际障碍，提高交际的有效性和市场的竞争能力，从而赢得更多的商机。
Chapter 1 An Introduction of Business Etiquette
1.1 The Definition of Etiquette
1.2 The Definition of Business Etiquette
1.3 Rules of Business Etiquette
1.4 Business Etiquettes in China
1.5 The Important Role of Business Etiquette
1.6 Some Tips
1.7 Skills and Strategies
Chapter 2 Business Etiquette in Reception
2.1 The Definition of Business Etiquette in Reception
2.2 Some Basic Rules for Reception Etiquette
2.3 The Basic Steps in Receiving Business Partners
2.4 The Functions of Business Reception
2.5 The Responsibility in Reception
2.6 Some Tips for Business Reception
2.7 Skills and Strategies
Chapter 3 Business Etiquette in Office
3.1 The Definition of Office Etiquette
3.2 Office Party Etiquette
3.3 Cell Phone Etiquette
3.4 E-mail Etiquette
3.5 Office Communication Etiquette
3.6 Appointment Etiquette
3.7 Some Tips for Office Etiquette
3.8 Skills and Strategies
Chapter 4 Business Etiquette in Meeting
4.1 The Definition of Business Meeting Etiquette
4.2 Some Basic Rules on Business Meeting Etiquette
4.3 Some Guidelines on Business Meeting Etiquette
4.4 Attending on Internatiomil Conference
4.5 Successful Meetings
4.6 Some Tips for Business Meeting Etiquette
4.7 Skills and Strategies
Chapter 5 Business Etiquette in Communication
5.1 The Definition of Communication Etiquette
5.2 Effective Communication-- Good Listening
5.3 Excellent Business Communication
5.4 Proper Business Communication Manners
5.5 Communicating Etiquette
5.6 Some Rules for Proper Office Communication
5.7 Some Tips for Business Communication
5.8 Skills and Strategies
Chapter 6 Business Etiquette in Dressing
6.1 The Definition of Dressing Etiquette
6.2 Appearance Matters
6.3 Basic Styles of Clothing
6.4 Fashion Accessories
6.5 Business Clothing Etiquette
6.6 Professional Dress Code
6.7 Some Tips for Business Dressing Etiquette
6.8 Skills and Strategies
Chapter 7 Business Etiquette in Dining
7.1 Business Dining Etiquette
7.2 Attending a Business Dinner
7.3 Taking Your Seat at a Formal Dinner
7.4 Using Napkin
7.5 Choosing the Right Silverware
7.6 When You Have Finished Eating
7.7 Chinese Dining Etiquette
7.8 Good Manners at the Table
7.9 Skills and Strategies
Chapter 8 Business Etiquette in Interview
8.1 The Definition of Interview Etiquette
8.2 Etiquette for Business Interview
8.3 The Best Way to Reduce Interview Stress
8.4 Etiquette for a Job Interview
8.5 Case Study--An Interview with Shell Oil Company
8.6 A Good Fit with the Organization
8.7 Some Tips for a Successful Interview
8.8 Skills and Strategies
Chapter 9 Business Etiquette in Negotiation
9.1 Some Basic Etiquette for Negotiation
9.2 A Good Negotiator
9.3 Some Guidelines for Successful Negotiation
9.4 Skillful Questions in Negotiation
9.5 Business Negotiation Etiquette in China
9.6 Some Tips for Business Negotiators
9.7 Skills and Strategies
Chapter 10 Business Etiquette in Travel
10.1 Travel Etiquettes
10.2 The Basic Rules for a Business Trip
10.3 Planning a Business Trip
10.4 Business Travel Protocols and Etiquette
10.5 Travel Etiquette in the World's Most-Visited Countries
10.6 Some Tips for Business Trip
10.7 Skills and Strategies
Chapter 11 Business Etiquette in Socializing
11.1 Socializing Etiquette
11.2 Ways of Addressing People
11.3 Some Guidelines to Socialize Successfully
11.4 Online Socializing Etiquette
11.5 Office Collections and Parties
11.6 Some Tips for Socializing
11.7 Skills and Strategies
Chapter 12 Business Etiquette in Gift-giving
12.1 Some Basic Rules on Business Girl-giving
12.2 Selecting a Corporate Girl
12.3 Business Gift-giving Etiquette
12.4 Office Gift-giving Etiquette
12.5 International Gift-giving Etiquette
12.6 Gift-giving Etiquette in China
12.7 Some Tips for Gift-giving
12.8 Skills and Strategies
Appendix I Business Etiquette in Europe
Appendix II Business Etiquette in Asia
Appendix III Business Etiquette in America
Appendix IV Business Etiquette in Africa
参考书目
