实用服装英语(第2版)
作者： 包铭新
出版时间：2015年3月
出版社：东华大学出版社
- 东华大学出版社
- 9787566906687
- 57855
- 2015年3月
- 未分类
- 未分类
- H31
包铭新主编的《实用服装英语(第2版)》选取了时装设计、服装工程、服装材料、服装营销、服装社会心理学、服装美学、时装评论和时装表演相关的文本(包括教材、专著、报刊文章和学术论文)，并对这几乎涉及服装专业不同领域的内容做了相应的单词注解和难句注释。意在让高校服装设计和时装表演等专业的学生接触到专业英语的各种可能的文体，培养和训练他们阅读专业以及与专业密切相关领域的英语原版材料的能力，为关心服装业并欲于此大展鸿图的人，提供一本有用又有趣的专业英语阅读材料。
CHAPTER 1 THEORY OF FASHION DESIGN
1.1 What Is Fashion？
1.2 Principles of Design
1.3 Fashion Design in Detail－Pockezt Stylin
1.4 Color
1.5 What Does a Designer Do？
1.6 Art to Wear
1.7 Developing a Sample Garment
1.8 Trends Forecast
1.9 Career Expectations
CHAPTER 2 FASHION TECHNOLOGY
2.1 Patterning and Cuttion Procedures
CHAPTER 3 FASHION FIBRES AND FABRIC
3.1 Man-Made Fibres
3.2 Grain in Fabric
CHAPTER 4 FASHION MANAGEMENT AND MARKETING
4.1 The Surviving Companies Will Be Marketion Oriented
4.2 Growing the Euro Niche
4.3 The Cost of Clothing
4.4 Sales Promotion
4.5 Quality Control Related with Designers
4.6 Example Season of Operations Man
agement
4.7 Navigating Waters of Change
CHAPTER 5 AESTHETIC AND SOCIAL PSYCHOL
OGY RELATED WITH FASHION
5.1 Cycles of Fashion Acceptance
5.2 First Impressions
5.3 Two Viewing Orientations
5.4 The Viewer 159
5.5 Fashions Reflect Their ""Times""
5.6 What Is This ""wow""?
5.7 Youth Power on Fashion
CHAPTER 6 FASHION CRITIGUE
6.1 Fortuny
6.2 Innovators
CHAPTER 7 FASHION MODELING
7.1 How to Produce Your Own Fashion
Show
7.2 Supermodels
7.3 Back to Reality
CHAPTER 8 ACADEMIC MATERIAL
8.1 How to Look at a Fashion Magazine
8.2 Abstracts from ITAA Proceedings
8.3 Items on the Encyclopaedia of Fashion
APPENDIX
I Body Details
II Clothing Details
* Three-piece Suit
* Two-piece Tailored Suit
III Basic Styles
* Men's Wear
* Women's Wear
* Accessories
IV Length Variations
* Pants
* Skirts
* Sleeves
V Basic Blocks
* Jacket
* Skirt & Pants
VI Taking Measurement
VII 本书所选书刊介绍
VIII Color
IX Equipment Required
