电子商务(双语ABC型)
作者： 朱晓峰
出版时间：2015年1月
出版社：南京大学出版社
- 南京大学出版社
- 9787305147364
- 142023
- 2015年1月
- 未分类
- 未分类
- F713.36
朱晓峰主编的这本《电子商务（双语）》突破了传统双语教材的局限，采用ABC型教学模式。A意味着完整的中文体系架构、完全的英文教材内容；B意味着中英文对照的、免费下载的教学PPT；C意味着完全中文的、自由下载的电子书。
本书既具备了原版教材信息量大、图表案例丰富、语言纯正、表达生动的优点，又兼顾了自编教材紧扣教学大纲内容、有针对性、逻辑性强、篇幅适当的优点，并强调实践，注重实效。
本书可用于应用型本科院校、高等职业院校相关专业的电子商务课程教材、电子商务双语课程教材，也可作为电子商务专业的专业英语教材，还可作为企事业单位电子商务、市场营销、国际贸易等相关从业人员的参考用书或者培训用教材。
Chapter 1 Introduction to E-business
1.1 Definition of E-business
1.2 Understanding to E-business
1.3 Key Drivers to E-business
1.4 Types of E-business
1.5 Impact of E-business
1.6 Development of E-business
1.7 Trends of E-business
Summary
Questions
Projects
Chapter 2 E-business Mechanism and Models
2.1 Definition of E-business Model
2.2 Major B2C Business Model
2.3 Major B2B Business Model
Summary
Questions
Projects
Chapter 3 The Intemet
3.1 Introduction to the Internet
3.2 Key Aspect of the Internet
3.3 New Development of the Internet
3.4 The Internet's Impact on Business
Summary
Questions
Projects
Chapter 4 Web
4.1 Introduction to Web
4.2 Common Technology of Web
4.3 Web's information Function
4.4 Web's Impact on Business
Summary
Questions
Projects
Chapter 5 Electronic Business Safety
5.1 Introduction to EB Safety
5.2 Core Technology of EB Safety
5.3 Safety Certification of EB
5.4 Security Protocol
5.5 Realization of EB Safety
Summary
Questions
Projects
Chapter 6 Online Marketing
6.1 Introduction to Online Marketing
6.2 Online Marketing Theory
6.3 Diverse Strategies of Online Marketing
6.4 Related Factors of Online Marketing
6.5 Implementation of Online Marketing
Summary
Questions
Projects
Chapter 7 Logistics
7.1 Introduction to Logistics
7.2 Third-party Logistics
7.3 Common Technology of Logistics
7.4 Supply Chain
7.5 Logistic and E-business
Summary
Questions
Projects
Chapter 8 E-payment
8.1 Introduction to Traditional Payment
8.2 Introduction to E-payment
8.3 Types of E-payment
8.4 Online Banking
Summary
Questions
Projects
Chapter 9 Newest of E-business
9.1 Web 2.0
9.2 Mobile E-business
9.3 Social Business
Summary
Questions
Projects
