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出版时间:2016年6月

出版社:哈尔滨工业大学出版社

以下为《外贸英语函电》的配套数字资源,这些资源在您购买图书后将免费附送给您:
  • 哈尔滨工业大学出版社
  • 9787560360805
  • 1-1
  • 33257
  • 0046177529-8
  • 2016年6月
  • 经济学
  • 应用经济学
  • F75
  • 国际经济与贸易、经济管理
  • 本科
内容简介
外贸信函的书写对业务的达成具有非常重要的作用。本书针对现代商务信函内容简洁、直接的要求及学生的实际需要编写而成,内容清晰连贯、语言简明。本书根据从事外贸行业多年毕业生的宝贵工作经验,在书中添加了一些实用的外贸知识及外贸信函书写技巧,具有较强的应用性。潘立娟、高彩慧、崔淑娟主编的《实用外贸英语函电(高等院校十三五规划教材)》共13章,每章除提供必要的外贸知识及外贸信函写作技巧之外,还设计了大量习题,使学生能够一边学习,一边练习。本书课时安排大约为96-128学时,教师可以根据学生的实际学习情况及进度适当增减课堂练习。
本书内容丰富,语言简单,尤其适合英语程度一般,想从事外贸行业并希望短期内提高外贸信函写作技巧的学生使用。同时也可作为外贸从业人员短期培训使用的教材。
目录

Chapter 1   Introduction


  Part 1  Definition of Foreign Trade


  Part 2  Foreign Trade of the United States


  Part 3  Foreign Trade of China


  Part 4  Process of Export and Import


  Part 5  Methods of Developing Potential Customers


Chapter 2  Introduction of Companies


  Part 1  General Introduction of Company


  Part 2  Trading Companies


  Part 3  Transnational Companies


  Part 4  Foreign Trade Companies


  Part 5  Offshore Companies


  Part 6  Examples of Company Introduction


Chapter 3  Status Inquiries


  Part 1  General Introduction of Status Inquiry


  Part 2  Necessity of Making Status Inquiry


  Part 3  Importer Asking for Status Inquiry


  Part 4  Reply to the Status Inquiry: Private & Confidential


  Part 5  Exporter Asking for Status Inquiry


Chapter 4  Establishing Business Relations


  Part 1  Developing Potential Customers


  Part 2  Contacting after Fairs


  Part 3  Introducing Advantages of a Company


  Part 4  Unable to Establish Business Relations


Chapter 5  Inquiries


  Part 1  Definition of Inquiry


  Part 2  Steps of Writing Inquiry Letters


  Part 3  Reply to New Inquiries


  Part 4  Reply to Specific Inquiries


  Part 5  Reply to General Inquiries


  Part 6  Following-up Inquiry from Existing Customers


  Part 7  Recommending New Products


  Part 8  Replies to FAQ


Chapter 6   Offers


  Part 1  General Introduction of Offer


  Part 2  Ways of Writing Offer Letters


  Part 3  Firm Offer and Non-Firm Offer


  Part 4  Prompt and Accurate Quotation


  Part 5  Detailed and Professional Quotation


Chapter 7   Price Bargain


  Part 1  Request for a Lower Price for a Repeat Order


  Part 2  Request for a Lower Price for a Large Order


  Part 3  Request for Good Prices for Long-Term Cooperation


  Part 4  Request for Lower Prices after the Show


  Part 5  Rise in Selling Price


Chapter 8  The Processing of Orders


  Part 1  Final Price Confirmation


  Part 2  Samples Preparation


  Part 3  Packaging, Colors and Artwork


  Part 4  Acceptance of an Order


  Part 5  Rejection of an Order


  Part 6  Placing an Order


Chapter 9 Payment


  Part 1  Remittance


  Part 2  Collection


  Part 3  Letter of Credit (L/C)


  Part 4  Payment Negotiation


Chapter 10  Packing


  Part 1  General Introduction of Packing


  Part 2  Packing Requirements


  Part 3  Packing Description


Chapter 11  Shipment


  Part 1  Shipment Arrangement


  Part 2  Urging Shipment


  Part 3  Postponement of Shipment or Partial Shipment


  Part 4  Shipping Advice


  Part 5  Bill of Lading


Chapter 12  Insurance


  Part 1  General Introduction of Insurance


  Part 2  Asking for Insurance at Seller' s End


  Part 3  Covering Insurance by the Seller


  Part 4  Asking for Insurance at Buyer' s End


Chapter 13  Claims and Complaints


  Part 1  General Introduction of Claims and Complaints


  Part 2  Complaining about Quality


  Part 3  Complaining about Wrong Color


  Part 4  Complaining about Late Delivery


  Part 5  Reply: Apology and Solutions


  Part 6  Reply to Claim for Compensation


  Part 7  Refusing Request for Compensation


Appendix


  Appendix 1  INCOTERMS 2010


  Appendix 2  Proforma Invoice


  Appendix 3  Insurance Document


  Appendix 4  Contract


  Appendix 5  Notification of Documentary Credit


  Appendix 6  Amendment Advice of Credit


  Appendix 7  Bill of Exchange


  Appendix 8  Shipping Order


  Appendix 9  Mate' s Receipt


References