Chapter 1 Intercultural Business Communication

　Introduction

　Reading Ⅰ Cultivating Guanxi as a Foreign Investor Strategy

　Reading Ⅱ The Globalization of China's Corporate Brands

　Reading Ⅲ Building up the Business Relationship with Chinese

　Reading Ⅳ Foreign Assignment Means Promotion?

　Supplementary Reading Ⅰntercultural Communication

Chapter 2 Culture and Cultural Values

　Introduction

　Reading Ⅰ Dominant American Cultural Patterns

　Reading Ⅱ Monsieur Mickey in France

　Reading Ⅲ Women in Global Business

　Reading Ⅳ German-American Intercultural Differences at the Workplace

　Supplementary Reading Crisis of Barbie in the Middle East Countries

Chapter 3 Culture Shock

　Introduction

　Reading Ⅰ Impact of Cultural Shock on Overseas Assignment

　Reading Ⅱ Avoid Culture Shock When Rewarding International Employees

　Reading Ⅲ Corporate Culture Shock from Foreigners in U.S.

　Reading Ⅳ The Right Way to Bring Expats Home

　Supplementary Reading The Pepsi Challenge: Helping Expats Feel at Home

Chapter 4 Verbal and Nonverbal Communication

　Introducfion

　Reading Ⅰ Significance of Nonverbal Communication

　Reading Ⅱ Nonverbal Communication in International Business

　Reading Ⅲ Intercultural Competence in Business Presentations

　Reading Ⅳ Spatial Language: Office Language

　Supplementary Reading Reading Reactions in Different Cultures

Chapter 5 Intercultural Marketing Communication

　Introduction

　Reading Ⅰ McDonald's in China

　Reading Ⅱ Big Blunders from Big Business

　Reading Ⅲ Soshi Sumsin Ltd

　Reading Ⅳ Agatha's Standardizing or Adapting the Marketing Mix across Culture

　Supplementary Reading The EU Grounds the GE-Honeywell Merger

Chapter 6 Business Etiquette and Protocol

　Introduction

　Reading Ⅰ Customs, Etiquette and Protocol

　Reading Ⅱ Never Forget your Japanese Business Card

　Reading Ⅲ Cultural Conflicts in Israel

　Reading Ⅳ Business Dress

　Supplementary Reading What is Dinner at a Friend's?

Chapter 7 Intercultural Business Negotiation

　Introduction

　Reading Ⅰ Impact of Culture on International Negotiations

　Reading Ⅱ Different Negotiating Styles of Different Cultures

　Reading Ⅲ Negotiation: Lost in Taiwan

　Reading Ⅳ The 36 Chinese Strategies Applied to Negotiation

　Supplementary Reading A British Negotiator in Paris

Chapter 8 Intercultural Management

　Introduction

　Reading Ⅰ Intercultural Conflict Management

　Reading Ⅱ Lenovo's Corporate Culture: A Key Issue as It Absorbs IBM

　Reading Ⅲ Intercultural Team Building

　Reading Ⅳ Issues in Cross Cultural Teams

　Supplementary Reading Sino-U.S. Organizational Cultures

Key to Exercises.

Bibliography