Chapter 1  Getting Ready: Business Communication Fundamentals

  i.The Definition of Business Communication

  ii.The Function of Business Communication

  iii.The Categories of Business Communication

  iv.The Characteristics of Business Communication

  v.Over to You

Chapter 2  Communication Strategies

  i.The Process Model (Linear Model)

  ii.Ronald.B.Adler Model (Interactive Model)

  iii.Mary Munter Model (Circular Model)

  iv.Over to You

Chapter 3  Intercultural Business Communication

  i.Understanding Cultures and Communication

  ii.High Context or Low Context?

  iii.Developing Intercultural Business Communication Skills

  iv.Business Anthropogeography: Doing Business around the World

  v.Over to You

Chapter 4  Gender Difference in Communication

  i.Gender Difference

  ii.Psychological Difference between Men and Women

  iii.Educational Difference

  iv.Men and Women at Work

  v.Women in Negotiation

  vi.How to Sell to Women?

  vii.Over to You

Chapter 5  Persuasive Skills (1)

  i.Persuading Oneself before Others

  ii.Setting PersonalObjective

  iii.Developing the Relationship

  iv.Understanding Human Motivation

  v.Over to You

Chapter 6  Persuasive Skills (2)

  i.Asking the Right Questions

  ii.Applying the Power of Personality

  iii.Choosing the Right Approach

  iv.Over to You

Chapter 7  Non-verbal Skills

  i.The Significant Role of Non-verbal Communication

  ii.Non-verbal Delivery Skills

  iii.Non-verbal Listening Skills

  iv.Over to You

Chapter 8  Public Speaking Skills

  i.Fighting down Your Terror

  ii.Presentation Skills

  iii.Debating Skills: To Be or Not tO Be

  iv.Knowing How to Say No

  v.Over to You

Chapter 9  Teamwork or Connection Work?

  i.What Is a Team?

  ii.How to Build an Effective Team?

  iii.Chinese Employees: Ready for Teamwork?

  iv.Over to You

Chapter 10  Business Writing

  i.Fundamentals of Business Writing

  ii.Business Writing Process

  iii.Writing Letters, Memos, Emails and Reports

  iv.Over to You

Chapter 11  Business Negotiation

  i.About Business Negotiation

  ii.Preparation for Negotiations

  iii.Process of Negotiation and Negotiation Tactics

  iv.The Principle: A Win-win Game

  v.Over to You

Chapter 12  Shining Yourself in Meetings

  i.Why Have Meetings?

  ii.What Makes Meetings Effective?

  iii.How to Shine Yourself in Meetings?

  iv.Over to You

Chapter 13  Being an Interviewer Killer

  i.An Interview

  ii.Job Interview

  iii.Qualities Employers Seek

  iv.Being an Interviewer Killer

  v.Over to You

Chapter 14  Bullying at Work

  i.What Is Workplace Bullying?

  ii.How Does Bullying Affect?

  iii.What to Do about Bullying?

  iv.Over to You

Chapter 15  Starting Your Own Business

  i.Six Steps to Start Your Own Business

  ii.Wyin in China

  iii.Business Quotations

  iv.Com'municating with Your Subordinates

  v.Over to You

Bibliography