Unit l    l

    Part A Text ………………………………… 2

    Text A Pricing(1) ……………………………2

    Text B Pricing(11) …………………………11

    Part B Fast Reading…………………………21

Unit 2………………………………………………27

    Part A Text ……………………………………28

    Text A Aspects of Culture(I) …………………28

    Text B Aspects of Culture(11) …………………35

    Part B Fast Reading …………………………42

Unit 3 ………………………… …………………49

    Part A Text……………………………………50

    Text A The Marketing Mix：The Four Ps ……50

    Text B Burger K ing Revamps Its Image ……5 7

    Part B Fast Reading ………………………… 63

Unit 4 ………………………………………………69

    Part A Text ……………………………………70

Text A Promotion…………………………………………………… 70

    Text B How to lmprove Your Communication Eftectiveness? ……78

    Part B Fast Reading …………………………………………………88

Unit 5  …………………………………………………………………… 95

    Part A Text ……………………………………………………………96

    Text A Physical Distribution…………………………………………96

    Text B  Famous Amos  …………………………………………104

    Part B Fast Reading  ………………………………………………111

lest l  ……………………………………………………………………119

Unit 6  …………………………………………………………………129

    Part A Text  ………………………………………………………130

    Text A Customer Relations …………………………………………130

    Text B Stew Leonard：The World"S Largest Dairy Store ……137

    Part B Fast Reading ………………………………………… 145

Unit 7……………………………………………………………………151

    Part A Text …………………………………………………………152

    Text A International Marketing………………………………………152

    Text B Parker Pen"S Globalization Strategy ………………………159

    Part B Fast Reading ………………………………………………165

Unit 8…………………………………………………………………… 173

    Part A Text …………………………………………………………174

    Text A Methods of Payment in Foreign Trade ……………………174

    Text B The American Banking System  …………………………182

    Part B Fast Reading  ………………………………… 190

Unit 9……………………………………………………………195

    Part A Text ………………………………………………196

    Text A  Introduction to Companies ……………………196

    Text B The Income Statement and the Balance Sheet ………196

    Part B Fast Reading  …………………………………216

Unit lO …………………………………………………………223

     Part A Text ……………………………………………224

    Text A Contracts ………………………………………224

    Text B Foreign Exchange ………………………………231

    Part B Fast Reading  …………………………………239

lest 2……………………………………………………………247

Vocabulary ……………………………………………………257

Key………………………………………………………………270