- 重庆大学出版社
- 9787562490760
- 178600
- 0042183334-4
- 2015年8月
- 文学
- 外国语言文学
- F7
- 商务英语
- 本科
内容简介
本教材贯彻CBI（ContentBased Instruction）的教学理念，采用以主题为基础的原则进行编写，每个单元有一个特定的商务主题，整套教材有一个自身的内部体系。编者在选材时注意由浅入深，循序渐进，符合学生的认知规律。本套教材内容不但具有实用性、针对性和系统性，而且具有时代性和前瞻性，供高校商务英语专业本科一、二年级学生作为商务英语阅读课程教材使用，也可作为英语类其他专业（英语语言文学专业及翻译学专业）及经管类专业学生的英语阅读教材。
目录
Unit 1Supply and Demand
Part ⅠTheme-Based
Reading
Text AServing the Customer Across the DemandSupply Chain
Text
BEBusiness and the DemandSupply Chain
Part ⅡReading
Skills
Skimming
Part ⅢReading Practice
Section AReading Comprehension
Section BBanked Cloze
Unit 2Quality
Part ⅠTheme-Based
Reading
Text AShould a Small Business Practice Total Quality
Management?
Text BThe Twentieth Century and Quality
Part ⅡReading
Skills
Scanning
Part ⅢReading Practice
Section AReading Comprehension
Section BBanked Cloze
Unit 3Money
Part ⅠTheme-Based
Reading
Text AMoney and Its Functions
Text BThe Importance of
Money
Part ⅡReading Skills
Identifying Referents
Part ⅢReading Practice
Section AReading Comprehension
Section BBanked Cloze
Unit 4Business Failure
Part ⅠTheme-Based
Reading
Text ABusiness Failure
Text BThe Disneyland Paris: a Rocky
Beginning
Part ⅡReading Skills
Recognizing Transitions
Part ⅢReading
Practice
Section AReading Comprehension
Section BBanked
Cloze
Unit 5Marketing
Part ⅠTheme-Based
Reading
Text AMarketing Strategy
Text BInternational Marketing
Part
ⅡReading Skills
Locating Major and Minor Details
Part ⅢReading Practice
Section AReading Comprehension
Section BBanked Cloze
Unit 6Sales
Part ⅠTheme-Based
Reading
Text ASelling Like You’re Not a Salesperson
Text BThe Secrets to
Building a WorldClass Sales Team
Part ⅡReading Skills
Recognizing
Paragraph Patterns: Listing Details
Part ⅢReading Practice
Section
AReading Comprehension
Section BBanked Cloze
Unit 7Stress
Part ⅠTheme-Based
Reading
Text AStress: What It Is and What You Can Do About It
Text
BWorkplace Stress :Tips to Reduce and Manage It
Part ⅡReading
Skills
Recognizing Paragraph Patterns: Sequence
Part ⅢReading Practice
Section AReading Comprehension
Section BBanked Cloze
Unit 8Managing People
Part ⅠTheme-Based
Reading
Text AHuman Resource Management
Text B9 Ways To Manage People Who
Bother You
Part ⅡReading Skills
Recognizing Paragraph Patterns: Definition
and Example
Part ⅢReading Practice
Section AReading Comprehension
Section BBanked Cloze
Unit 9 Risk Management
Part ⅠTheme-Based
Reading
Text AWhat Asbestos Taught Me About Managing Risk
Text BA Better
Way to Manage Risk
Part ⅡReading Skills
Recognizing Paragraph Patterns:
Classification
Part ⅢReading Practice
Section AReading Comprehension
Section BBanked Cloze
Unit 10Team Management
Part ⅠTheme-Based
Reading
Text AWhat Makes a Team?
Text BHow to Kill a Team’s
Creativity
Part ⅡReading Skills
Recognizing Paragraph Patterns: Cause and
Effect
Part ⅢReading Practice
Section AReading Comprehension
Section
BBanked Cloze
Unit 11Advertising
Part ⅠTheme-Based
Reading
Text AGreat Advertising Needs Great Clients
Text BThe Top 5 Ways
Advertisers Are Tricking You
Part ⅡReading Skills
Recognizing Paragraph
Patterns: Comparison and Contrast
Part ⅢReading Practice
Section AReading
Comprehension
Section BBanked Cloze
Unit 12The Lives of a Company
Part
ⅠTheme-Based Reading
Text AThe Life Cycle of a Company (I)
Text BThe Life
Cycle of a Company (II)
Part ⅡReading Skills
Noticing Signal Words
Part
ⅢReading Practice
Section AReading Comprehension
Section BBanked
Cloze
Vocabulary
