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出版时间:2015年8月

出版社:重庆大学出版社

以下为《商务英语阅读1》的配套数字资源,这些资源在您购买图书后将免费附送给您:
  • 重庆大学出版社
  • 9787562490296
  • 56891
  • 0043165292-4
  • 2015年8月
  • 文学
  • 外国语言文学
  • F7
  • 英语
  • 本科
内容简介
贺云主编的《商务英语阅读(1)》为商务英语系列教材中商务英语阅读系列的第一册,在内容上注重英语阅读技能与商务基础知识的并重,同时兼顾跨文化交际意识的培养。全书共十二单元,内容涉及商务概览、公司基础知识、公司管理基础知识、企业文化等多个方面,可供读者在提高英语阅读技能的同时了解基本的商务知识,适合商务英语专业基础阶段学生和初涉国际商务领域的读者使用。
目录

Unit 1  Understanding Business


  Part Ⅰ  Theme-Based Reading


    Text A  The Meaning of "Business"


    Text g  Factors of Production


  Part Ⅱ  Reading Skills


    Basic Ideas About Reading


  Part Ⅲ  Reading Practice


    Section A  Reading Comprehension


    Section B  Banked Cloze


Unit 2  Companies


  Part Ⅰ  Theme-Based Reading


    Text A  The Companies Around Us


    Text B  Private Companies and Public Companies


  Part Ⅱ  Reading Skills


    Dictionary Use


  Part Ⅲ  Reading Practice


    Section A  Reading Comprehension


    Section B  Banked Cloze


Unit 3  Time Management


  Part Ⅰ  Theme-Based Reading


    Text A  Control of Your Life Starts with Planning


    Text B  Making the Most of Priorities


  Part Ⅱ  Reading Skills


    Word Part Clues to Meaning: Important Prefixes


  Part Ⅲ  Reading Practice


   Section A  Reading Comprehension


   Section B  Banked Cloze


Unit 4  Business Communication


  Part Ⅰ  Theme-Based Reading


    Text A  Successful Business Communication--It Starts at the Beginning ..


    Text B  Effective Communication


  Part Ⅱ  Reading Skills


    Word Part Clues to Meaning: Important Roots


  Part Ⅲ  Reading Practice


    Section A  Reading Comprehension


    Section B  Banked Cloze


Unit 5  Business People


  Part Ⅰ  Theme-Based Reading


    Text A  Bill Gates


    Text B  Fourteen Character Traits of a Good Businessperson


  Part Ⅱ  Reading Skills


    Word Part Clues to Meaning: Important Suffixes


  Part Ⅲ  Reading Practice


    Section A  Reading Comprehension


    Section B  Banked Cloze


Unit 6  Job Interviews


  Part Ⅰ  Theme-Based Reading


    Text A  Do's and Don'ts of Interviews


    Text B  How to Be a Compelling Candidate Who Stands out in the Crowd


  Part Ⅱ  Reading Skills


   Context Clues to Word Meaning


  Part Ⅲ  Reading Practice


   Section A  Reading Comprehension


   Section B  Banked Cloze


Unit 7  Culture


  Part Ⅰ  Theme-Based Reading


   Text A  Corporate Culture


   Text B  Knowing About Cultural Differences


  Part Ⅱ  Reading Skills


   Reading by Phrase


  Part Ⅲ  Reading Practice


   Section A  Reading Comprehension


   Section B  Banked Cloze


Unit 8  Products


  Part Ⅰ  Theme-Based Reading


    Text A  Aspects of Products


    Text B  Too Many Recalls


  Part Ⅱ  Reading Skills


    Understanding Topics


  Part Ⅲ  Reading Practice


    Section A  Reading Comprehension


    Section B  Banked Cloze


Unit 9  Brands


  Part Ⅰ  Theme-Based Reading


    Text A  What Is a Brand?


    Text B  A Smiling War


  Part Ⅱ  Reading Skills


    Predicting


  Part Ⅲ  Reading Practice


    Section A  Reading Comprehension


    Section B  Banked Cloze


Unit 10  Business Success


  Part Ⅰ  Theme-Based Reading


    Text A  Seven Habits of Business Success


    Text B  www. Yahoo. corn


  Part Ⅱ  Reading Skills


    Finding the Stated Main Idea


  Part Ⅲ  Reading Practice


    Section A  Reading Comprehension


    Section B  Banked Cloze


Unit 11  Starting a New Business


  Part Ⅰ  Theme-Based Reading


    Text A  Please Turn to Chapter 11


    Text B  The Beanie Baby Business


  Part Ⅱ  Reading Skills


    Finding the Implied Main Idea


  Part Ⅲ  Reading Practice


    Section A  Reading Comprehension


    Section B  Banked Gloze


Unit 12  Creativity


  Part Ⅰ  Theme-Based Reading


    Text A  Creativity at the Workplace


    Text B  Creativity of the Internet Era


  Part Ⅱ  Reading Skills


    Making Outlines


  Part Ⅲ  Reading Practice


    Section A  Reading Comprehension


    Section B  Banked Cloze


Vocabulary


References