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出版社:高等教育出版社

以下为《体验商务英语教师用书2(第二版)(附出题软件)》的配套数字资源,这些资源在您购买图书后将免费附送给您:
  • 高等教育出版社
  • 9787040346077
  • 2版
  • 175671
  • 0041157000-5
  • 异16开
  • 572
  • 文学
  • 外国语言文学
  • H319.3
  • 英语、商务英语
  • 本科、高职
内容简介
《体验商务英语(附光盘教师用书2第2版)》的作者是《体验商务英语》改编组。
《体验商务英语(附光盘教师用书2第2版)》是《综合教程》第2册,共有12个单元和4个复习课,内容涉及现代商务活动,包括职业、嘲上销售、公司、创意、压力、娱乐、市场营销、计划、人员管理、冲突、新企业及产品等主题。书后附语法总结(Grammrar reference)、写作活动(writmg file:)、角色扮演(Activity file)以及改编的词汇和注释(Glossarv and notes)。
《体验商务英语》系列教材的适用面广,既可以作为国际经贸、国际金融等涉外专业的商务英语教材,也可以作为英语专业商务英语教材,还可以作为大学英语选修课教材和行业培训教材。
目录

Introduction


Notes on units


Unit 1 Careers


At a glance


Business brief


Lesson notes


Unit 2 Selling online


At a glance


Business brief


Lesson notes


Unit 3 Companies


At a glance


Business brief


Lesson notes


Revision


UnitA


Unit 4 Great ideas


At a glance


Business brief


Lesson notes


Unit 5 Stress


At a glance


Business brief


Lesson notes


Unit 6 Entertaining


At a glance


Business brief


Lesson notes


Revision


Unit B


Unit 7 Marketing


At a glance


Business brief


Lesson notes


Unit 8 Planning


At a glance


Business brief


I esson notes


Unit 9 Mariaging people


At a glance


Business brief


Lesson notes


Revision


Unit C


Unit 10 Conflict


At a glance


Busjness brief


Lesson notes


Unit 11 New business


At a glance


Business brief


Lesson notes


Unit 12 Products


At a glance


Business brief


Lesson notes


Revision


Unit D



Text bank


Teacher,S notes


Unit 1 Careers


A career in retail banking


Training on the iob


Unit 2 Selling online


FiIm deals online


Online advertising


Unit 3 Companies


Computer company success


Change for success


Unit 4 Great ideas


Ideas from consumers


Ideas from R&D departments


Unit 5 Stress


Investing in stress—free companies


Technology—helpful or stressful?


Unit 6 Entertaining


Entertain in style


Golfsponsorship


Unit 7 Marketing


Luxury brands


Food and drink companies


Unit 8 Planning


Expansion plans


Su rvival plans


Unit 9 Managing people


Giving staff more freedom


Improving the work envi ronment


Unit:to Conflict


Better leadership


Outsourcing conflict


Unit t1 New business


Need for fast expansion


Problems of success


Unit 12 Products


Launching several new products


Following new trends


Text bank answer key



Resource bank


Teacher飞notes


Unit 1 Careers


Telephoning:making contact


Unit 2 Selling online


Negotiating:reaching agreemenl


Unit 3 Companies


Presenting your company


Unit 4 Great ideas


Successful meetings


Unit 5 Stress


ParticiDating in discussions


Unit 6 Entertaining


Greetings and small talk


Unit 7 Marketing


Telephoning:exchanging information


Unit 8 Planning


Meetings:interrupting and clarifying


Unit 9 Managing people


Socialising and entertaining


Unit lo Conflict


Negotiating:dealing with conflict


Unit 11 New business


Dealing with numbers


Unit 12 Products


Presenting a product



Appendix


Translation reference


Business brief


Reading


Audio scripts