体验商务英语教师用书2(第二版)(附出题软件)
作者: 《体验商务英语》(第二版)改编组
出版社:高等教育出版社
- 高等教育出版社
- 9787040346077
- 2版
- 175671
- 0041157000-5
- 异16开
- 572
- 文学
- 外国语言文学
- H319.3
- 英语、商务英语
- 本科、高职
《体验商务英语(附光盘教师用书2第2版)》是《综合教程》第2册,共有12个单元和4个复习课,内容涉及现代商务活动,包括职业、嘲上销售、公司、创意、压力、娱乐、市场营销、计划、人员管理、冲突、新企业及产品等主题。书后附语法总结(Grammrar reference)、写作活动(writmg file:)、角色扮演(Activity file)以及改编的词汇和注释(Glossarv and notes)。
《体验商务英语》系列教材的适用面广,既可以作为国际经贸、国际金融等涉外专业的商务英语教材,也可以作为英语专业商务英语教材,还可以作为大学英语选修课教材和行业培训教材。
Introduction
Notes on units
Unit 1 Careers
At a glance
Business brief
Lesson notes
Unit 2 Selling online
At a glance
Business brief
Lesson notes
Unit 3 Companies
At a glance
Business brief
Lesson notes
Revision
UnitA
Unit 4 Great ideas
At a glance
Business brief
Lesson notes
Unit 5 Stress
At a glance
Business brief
Lesson notes
Unit 6 Entertaining
At a glance
Business brief
Lesson notes
Revision
Unit B
Unit 7 Marketing
At a glance
Business brief
Lesson notes
Unit 8 Planning
At a glance
Business brief
I esson notes
Unit 9 Mariaging people
At a glance
Business brief
Lesson notes
Revision
Unit C
Unit 10 Conflict
At a glance
Busjness brief
Lesson notes
Unit 11 New business
At a glance
Business brief
Lesson notes
Unit 12 Products
At a glance
Business brief
Lesson notes
Revision
Unit D
Text bank
Teacher,S notes
Unit 1 Careers
A career in retail banking
Training on the iob
Unit 2 Selling online
FiIm deals online
Online advertising
Unit 3 Companies
Computer company success
Change for success
Unit 4 Great ideas
Ideas from consumers
Ideas from R&D departments
Unit 5 Stress
Investing in stress—free companies
Technology—helpful or stressful?
Unit 6 Entertaining
Entertain in style
Golfsponsorship
Unit 7 Marketing
Luxury brands
Food and drink companies
Unit 8 Planning
Expansion plans
Su rvival plans
Unit 9 Managing people
Giving staff more freedom
Improving the work envi ronment
Unit:to Conflict
Better leadership
Outsourcing conflict
Unit t1 New business
Need for fast expansion
Problems of success
Unit 12 Products
Launching several new products
Following new trends
Text bank answer key
Resource bank
Teacher飞notes
Unit 1 Careers
Telephoning:making contact
Unit 2 Selling online
Negotiating:reaching agreemenl
Unit 3 Companies
Presenting your company
Unit 4 Great ideas
Successful meetings
Unit 5 Stress
ParticiDating in discussions
Unit 6 Entertaining
Greetings and small talk
Unit 7 Marketing
Telephoning:exchanging information
Unit 8 Planning
Meetings:interrupting and clarifying
Unit 9 Managing people
Socialising and entertaining
Unit lo Conflict
Negotiating:dealing with conflict
Unit 11 New business
Dealing with numbers
Unit 12 Products
Presenting a product
Appendix
Translation reference
Business brief
Reading
Audio scripts