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出版社:高等教育出版社

以下为《领先商务英语阅读2》的配套数字资源,这些资源在您购买图书后将免费附送给您:
  • 高等教育出版社
  • 9787040292831
  • 1版
  • 69548
  • 0045155240-0
  • 文学
  • 外国语言文学
  • H319.4
  • 英语、通用
  • 本科
内容简介


  本书是领先商务英语(专业)系列教材中商务英语阅读1-4中的一本。可作为英语专业(商务方向)和商务英语专业基础阶段阅读课/泛读课教材。本书将语言技能、商务知识、跨文化交际/沟通能力结合起来,通过3篇课文分别体现,并设相应的知识模块。

目录

Unit 1  E-commerce(Ⅰ)


  Text A:Niche Marketing Strategies on eBay


  Text B:Pierre Omidyar and His eBay


Unit 2  Intercultural Etiquette


  Text A:Intercultural Business Etiquette and Protocol


  Text B:Gift Giving and Dining Etiquette in Intercultural Situations


Unit 3  Global Brands


  Text A:Best Global Brands


  Text B:Wm Yahoo!Feel the Love?


Unit 4  CulturaI Differences


  Text A:Working Through Language,Time,and Cultural Differences


  Text B:Culture Shock:It's the Little Things That Count in the Biggest Ways


Unit 5  Online Security


  Text A:Internal Auditors'Battle Against Fraud Ⅰ


  Text 8:Looming Online Security Threats in 2008


Unit 6  Corporate Security


  Text A:Internal Auditors'Battle Against Fraud Ⅱ


  Text B:Countering Espionage—A Modern Threat


Unit 7  Career Planning


  Text A:Culture Affects Career and Life Planning


  Text B:Chili,Hot Dogs,and the Family Legacy


Unit8 Corporate Management


  Text A:Inspirational Leadership in Difficult Times


  Text B:Trust Rules:The Most Important Secret About Trust


Unit 9  Credit Cards


  Text A:The Evolution of Credit Card 5


  Text B:American ViewsAboutCards:Negative


Unit 10 Career Shift


  Text A:Gates Looks into PC's Future as Career Shift Approaches


  Text B:AmidCheers and Tears,Gates Says Goodbye


Unit 11 E-commerce(Ⅱ)


  Text A:E-commerce


  Text B:Myths and Realities


Unit 12 Leadership(Ⅰ)


  Text A:Business Story Telling


  Text 13:Treasure Island:The Power of Trade


Unit 13 Trade Protectionism


  Text A:Protectionism


  Texc B:U.S.Government Favoritism Has Hurt Vietnamese Shrimp Farmers


Unit 14 Leadership(Ⅱ)


  Text A:A Definition of Leadership


  Text B:Leadership,Communication and Change


Unit 15 Effective Communication


  Text A:Communication Skills


  Text B:Principles of Defusing Hostility


Unit 16 Motivation


  Text A:Motivation


  Text B:Why Your Employees Are Losing Motivation