- 高等教育出版社
- 9787040292831
- 1版
- 69548
- 0045155240-0
- 文学
- 外国语言文学
- H319.4
- 英语、通用
- 本科
本书是领先商务英语(专业)系列教材中商务英语阅读1-4中的一本。可作为英语专业(商务方向)和商务英语专业基础阶段阅读课/泛读课教材。本书将语言技能、商务知识、跨文化交际/沟通能力结合起来,通过3篇课文分别体现,并设相应的知识模块。
Unit 1 E-commerce(Ⅰ)
Text A:Niche Marketing Strategies on eBay
Text B:Pierre Omidyar and His eBay
Unit 2 Intercultural Etiquette
Text A:Intercultural Business Etiquette and Protocol
Text B:Gift Giving and Dining Etiquette in Intercultural Situations
Unit 3 Global Brands
Text A:Best Global Brands
Text B:Wm Yahoo!Feel the Love?
Unit 4 CulturaI Differences
Text A:Working Through Language,Time,and Cultural Differences
Text B:Culture Shock:It's the Little Things That Count in the Biggest Ways
Unit 5 Online Security
Text A:Internal Auditors'Battle Against Fraud Ⅰ
Text 8:Looming Online Security Threats in 2008
Unit 6 Corporate Security
Text A:Internal Auditors'Battle Against Fraud Ⅱ
Text B:Countering Espionage—A Modern Threat
Unit 7 Career Planning
Text A:Culture Affects Career and Life Planning
Text B:Chili,Hot Dogs,and the Family Legacy
Unit8 Corporate Management
Text A:Inspirational Leadership in Difficult Times
Text B:Trust Rules:The Most Important Secret About Trust
Unit 9 Credit Cards
Text A:The Evolution of Credit Card 5
Text B:American ViewsAboutCards:Negative
Unit 10 Career Shift
Text A:Gates Looks into PC's Future as Career Shift Approaches
Text B:AmidCheers and Tears,Gates Says Goodbye
Unit 11 E-commerce(Ⅱ)
Text A:E-commerce
Text B:Myths and Realities
Unit 12 Leadership(Ⅰ)
Text A:Business Story Telling
Text 13:Treasure Island:The Power of Trade
Unit 13 Trade Protectionism
Text A:Protectionism
Texc B:U.S.Government Favoritism Has Hurt Vietnamese Shrimp Farmers
Unit 14 Leadership(Ⅱ)
Text A:A Definition of Leadership
Text B:Leadership,Communication and Change
Unit 15 Effective Communication
Text A:Communication Skills
Text B:Principles of Defusing Hostility
Unit 16 Motivation
Text A:Motivation
Text B:Why Your Employees Are Losing Motivation