新编商务英语精读(第4册)(学生用书)(附多媒体学习课件)
¥47.00定价
作者: 张逸
出版社:高等教育出版社
- 高等教育出版社
- 9787040188585
- 1版
- 165241
- 0040186143-0
- 文学
- 外国语言文学
- F71
- 英语
- 本科、高职高专
目录
Unit 1 Advertisement Reading Ⅰ Advertising Reading Ⅱ The Mixed Blessing of Advertising Technology Extended Activities Function and Structure:Peuasion Practical Reading:Language of Advertising Basic Writing:Sentence Writing(I) Additional Vocabulary Business World Humor TimeUint 2 Business Communication Reading Ⅰ How to Write Magnetic Sales Lette Reading Ⅱ Using Audience Analysis to Adapt Your Message Extended Activities Function and Structure:Expressio at the Post Office PracticaI Reading:Leaflet:Swift Service Basic Writing:Sentence Writing(II) Additional Vocabulary Business World Humor TimeUnit 3 Organizational Cuitoure Reading Ⅰ The Organizational Culture and the Discoue Commun ity Reading Ⅱ Honda of America Extended Activities Function and Structure:Expressing Curiosity & Asking for Information Practical Reading:A Case Study Basic Writing:Topic Sentence Additional Vocabulary Business World Humor TimeUnit 4 Family Reading Ⅰ Magic of a Full Moon Reading Ⅱ The "New Father"——No Real Role Reveal Extended Activities Function and Structure:Explanation Practical Reading:Advertisements for Properties Basic Writing:Unity and Coherence Additional Vocabulary Business World Humor TimeUnit 5 Sightseeing Reading Ⅰ Big Fun Reading Ⅱ Follow Summer Waterfalls Extended Activities Function and Structure:Expressio for Sightseeing Practical Reading:Itinerary Basic Writing:Paragraph Development Additional Vocabulary Business World Humor TimeUnit 6 Public Relatio Reading Ⅰ Public Relatio Reading Ⅱ A General Introduction to Public Relatio Extended Activities Function and Structure:Expressio at a Hotel Practical Reading:Hotel Brochures Basic Writing:Telephone Messages Additional Vocabulary Business World Humor TimeUnit 7 Modern Offive Reading Ⅰ The Modern Office ReadingⅡ Rule Number One:Clear That Desk Extended Activities Function and Structure:Receiving Guests Practical Reading:the Communicative Processes Basic Writing:Notes Additional Vocabulary Business World Humor-rimeUnit 8 Production Reading Ⅰ New Process Desig Reading Ⅱ The Two Basic Methods of Production Extended Activities Function and Structure:Describing Products PracticaJ Reading:Production Activities Basic Writing:Memos AdditionaJ Vocabulary Business World Humor TimeUnit 9 Automobiles Reading Ⅰ Oa:On a Road to Nowhere Reading Ⅱ Merging Hand-made Oraftsmahip with World-classManufacturing Extended Activities Function and Structure:TraveJ by Car Practical Reading:Car Ads Basic Writing:E-mails Additionaf Vocabulary Business World Humor TimeUnit 10 Imanee Reading Ⅰ Types of Iurance Reading Ⅱ Basic Iurance Concepts Extended Activities Function and Structure:ConveationaJ Strategies Practical Reading:Iurance Fbrm Basic Writing:Fax Additionaf Vocabulary Business World Humor TimeAppendix Ⅰ New WordsAppendix Ⅱ ExpressioAppendix Ⅲ Word StudyAppendix Ⅳ Special Use