Unit Ⅰ Basic Knowledge of Business Section
Chapter 1 Introduction to Business Administration
Part Ⅰ Management Functions
Part Ⅱ Aims of Business Administration
Part Ⅲ Importance of Business
Chapter 2 Marketing
Part Ⅰ Market and Marketing
Part Ⅱ Marketing Management Process
Part Ⅲ Organizational Markets and Buying Behavior
Part Ⅳ Consumer Markets and Consumer Behavior
Part Ⅴ Marketing Services and Person Marketing
Part Ⅵ Guanxi Marketing
Chapter 3 Finance Management and Accounting
Part Ⅰ Finance Management Introduction and Functions
Part Ⅱ Capital Structure and Capitalization in Finance
Part Ⅲ Accounting Profession
Part Ⅳ Conventions of Contemporary Accounting
Chapter 4 Management of Information System
Part Ⅰ Science of Information
Part Ⅱ Information Management
Part Ⅲ Information Professional
Chapter 5 Logistics and Supply Chain Management.
Part Ⅰ Introduction to Logistics and Supply Chain
Part Ⅱ Activities and Aims of Logistics
Chapter 6 Innovation and Globalization
Part Ⅰ The Sources of Invention and Innovation
Part Ⅱ Innovation Definitions
Part Ⅲ Globalization and Business Competition

Unit Ⅱ Application Section
Chapter 1 Business Letter Writing
Part Ⅰ Basic Knowledge
Part Ⅱ Layout of a Business Letter
Part Ⅲ Writing of Envelope
Part Ⅳ Exercises
Chapter 2 Establishment of Business Relations
Part Ⅰ Basic Knowledge
Part Ⅱ New Words and Expressions
Part Ⅲ Examples of Letters
Part Ⅳ Useful Sentence Patterns and Examples
Part Ⅴ Exercises
Chapter 3 Offer, Counter.offer and Acceptance
Part Ⅰ Basic Knowledge
Part Ⅱ New Words and Expressions
Part Ⅲ Examples of Letters
Part Ⅳ Useful Sentence Patterns and Examples
Part Ⅴ Exercises
Chapter 4 Methods of Payment
Part Ⅰ Basic Knowledge
Part Ⅱ New Words and Expressions
Part Ⅲ Examples of Letters
Part Ⅳ Useful Sentence Patterns and Examples
Part V Exercises
Chapter 5 Packing and Shipment
Part Ⅰ Basic Knowledge
Part Ⅱ New Words and Expressions
Part Ⅲ Examples of Letters
Part Ⅳ Useful Sentence Patterns and Examples
Part Ⅴ Exercises
Chapter 6 Insurance
Part Ⅰ Basic Knowledge
Part Ⅱ New Words and Expressions
Part Ⅲ Examples of Letters
Part Ⅳ Useful Sentence Patterns and Examples
Part Ⅴ Exercises
Chapter 7 Useful Sentence Patterns in Writing

Appendix
Appendix 1 Contracts
Appendix 2 Sales Contract
Appendix 3 Contract on Retaining Legal Counsel
Appendix 4 Compensation Trade Contract
Appendix 5 Chinese Translation of Unit Ⅰ
Appendix 6 Chinese Translation of Unit Ⅱ
Appendix 7 Answers of the Exercises of Unit Ⅱ
参考文献