Chapter 1 Communication： An Intercultural Perspective

  Ⅰ.Basics of Human Communication

    1.Needs and Purposes for Communication

    2.Definition of Communication

    3.The Scope and Classification of Communication

    4.The Process of Communication

  Ⅱ.Business Communication

    1.Defining Business Communication

    2.Internal and External Communication

    3.Formal and Informal Communication

    4.The Role of Communication in Business

  Ⅲ.Intercultural Communication

    1.Defining the Terms

    2.Intercultural Communication as a Phenomenon

    3.Intercultural Communication as a Discipline

    IV.Learning Intercultural Business Communication

    1.The Importance of Learning IBC

    2.The Complexity in Learning IBC

    3.Intercultural Communication Competence

  Key Terms

  Summary

  Test Your Knowledge

  Apply Your Knowledge

  Practice Your Knowledge

  Expand Your Knowledge

Chapter 2 Understanding Cultures and Their Values

  Ⅰ.The Nature of Culture

    1.Definitions of Culture

    2.Characteristics of Culture

  Ⅱ.The Basics of Cultural Values

    1.Definition of Value

    2.Priorities of Cultural Values

  Ⅲ.Understanding Cultural Patterns

    1.Kluckholn and Strodtbeck's Value Orientations

    2.Hofstede-Bond's Value Dimensions

    3.The GLOBE Study

    4.Hall's High-and Low-Context Orientation

  Key Terms

  Summary

  Test Your Knowledge

  Apply Your Knowledge

  Practice Your Knowledge

    Expand your Knowledge

Chapter 3 Comprehending Verbal Communication

  Ⅰ.The Basics of Language

    1.Language Variations

    2.Moving Between Languages

    3.The Relationship Between Language and Culture

  Ⅱ.Meanings of Words

    1.Denotational Meanings and Connotational Meanings

    2.Comparing Chinese and English Word Meanings

  Ⅲ.Speech Acts and Politeness Across Cultures

    1.Pragmatic Rules and Politeness

    2.Comparing Chinese and English Speech Acts

    IV.Discourse Pattern Across Cultures

    1.Cultural Thought Patterns （CTPs）

    2.Comparing Chinese and English Discourse Patterns

    V.Verbal Styles

    1.Characteristics of Verbal Styles

    2.Comparing Chinese and English Verbal Styles

    V.Verbal Styles

    1.Characteristics of Verbal Styles

    2.Comparing Chinese and English Verbal Styles

  Key Terms

  Summary

  Test Your Knowledge

  Apply Your Knowledge

  Practice Your Knowledge

    Expand your knowledge

Chapter 4 Perceiving Nonverbal Communication

  Ⅰ.The Basics of Nonverbal Communication

    1.Defining Nonverbal Communication

    2.Comparing Verbal and Nonverbal Communication

    3.Functions of Nonverbal Communication

  Ⅱ.Cultural Impact on Nonverbal Communication

    1.Body Movement

    2.Eye Contact

    3.Touch

    4.Smell

    5.Paralanguage

    6.Spatial Language

    7.Temporal Language

  Key Terms

  Summary

  Test Your Knowledge

  Apply Your Knowledge

  Practice Your Knowledge

  Expand Your Knowledge

Chapter 5 Intercultural Business Writing

  Ⅰ.The Importance of Writing in Intercultural Business Communication

    1.Be Aware of the Importance of Writing in Business

    2.Be Aware of the Cultural Differences in the Conventions

    of Business Writing

  Ⅱ.Cultural Consideration in Planning Business Messages

    1.Defining Purpose

    2.Analyzing Intercultural Audiences

    3.Selecting a Channel and Medium

  Ⅲ.Cultural Consideration in Organizing Business Messages

    1.Organizing Routine, Good-news, and Goodwill Messages

    2.Organizing Bad-news Messages

    3.Organizing Persuasive Messages

    4.Organizing Reports

    5.Organizing Employment Messages

    IV.Cultural ConsideraSon in Format and Layout of Business Letters

    Key terms

  Summary

  Test Your Knowledge

  Apply Your Knowledge

  Practice Your Knowledge

  Expand Your Knowledge

Chapter 6 Intercultural Business Etiquette and Protocol

  Ⅰ.The Importance of Appropriate Etiquette and Protocol

  Ⅱ.Defining Business Etiquette and Protocol

  Ⅲ.Cultural Diff