《国际商务英文与函电》unit one global economy and market globalizationglobalization of marketsphases of globalizationdimensions of market globalizationdrivers of market globalizationfirm-level consequences of marketglobalization: internationalization of the firm’s value chainchina in global economyvocabularyunit two international businessintroductionactivities in international businessthe nature of international tradethe nature of international investmentservices trade as normal productshow does international business differ from domesticbusiness?the four risks in internationalizationwho participates in international business?why should you study international business?.facilitator of the global economy and interconnectednesscontributor to national economya competitive advantagefor the firma competitive advantage for youvocabularyunit three business letter writingwriting principles of business letterslayout of business lettersletter formssemi-indented letter styleblocked letter styleaddressing envelopeswords and expressions commonly used in foreign tradeunit four establishing business relationsspecimen lettersvocabularywords and expressions commonly used in foreign tradeprepositionbusiness conversationsuseful expressionscase studyexercisesunit five sales promotionspecimen lettersvocabularywords and expressions commonly used in foreign tradeprepositionbusiness conversationsuseful expressionsexercisesunit six enquiries and repliesspecimen lettersvocabularywords and expressions commonly used in foreign tradeprepositionbusiness conversationsuseful expressionscase studyexercisesunit seven quotations, offers and counter-offersspecimen lettersvocabularywords and expressions commonly used in foreign tradeprepositionbusiness conversationsuseful expressionscase studyexercisesunit eight orders and their fulfilment, and sales contractsi. the buyer’s obligationsii. the seller’s obligationsspecimen lettersvocabularywords and expressions commonly used in foreign tradeprepositionbusiness conversationsuseful expressionscase studyexercisesunit nine terms of paymentmeans of payment in international tradebill of exchangepromissory notecheque (check)modes of international paymentremittancecollectionletter of credit (l/c)specimen lettersvocabularywords and expressions commonly used in foreign tradeprepositionbusiness conversationsuseful expressionsexercisesunit ten insurancespecimen lettersvocabularywords and expressions commonly used in foreign tradeprepositionbusiness conversationsuseful expressionsexercisesunit eleven shipmentspecimen lettersvocabularywords and expressions commonly used in foreign tradeprepositionbusiness conversationsuseful expressionsexercisesunit twelve complaints and adjustmentsspecimen lettersvocabularywords and expressions commonly used in foreign tradeprepositionbusiness conversationsuseful expressionsexercisesunit thirteen exporting, importing and countertradeexportingadvantages of exportingdisadvantages of exportingprocedures of exportinga systematic approach toexportingimportingprocedures of importcountertradevocabularyunit fourteen foreign direct investment and collaborativeventurestrends in foreign direct investmentand collaborative venturesmotives for foreign direct investment (fdi) and collaborativeventuresmarket-seeking motivesresource or asset-seeking motivesefficiency-seeking motivesforeign direct investmentkey features of fdifactors to consider inselecting fdi locationsthe nature of ownership in fdiinternational collaborative venturesequity joint venturesproject-based, non-equity venturesdifferences between these twotypes of collaborative venturesmanaging collaborative venturesunderstand potential risks incollaborationpursue a systematic process for partneringensure success with collaborative venturessuccess factors in collaborative venturesthe experience of retailers in foreign marketschallenges of international retailinginternational retailing success factorsvocabularyunit fifteen e-commercereasons for the fast developmentof e-commercerole of intermediary in e-commercetwo modes of e-commercehow to start e-commercebarriers to e-commerce developmentvocabularyappendix 1 the uniform customs and practice for documentarycredits, 2007 revision, icc (publication no. 600)appendix 2 documents中国人民保险公司中华人民共和国海关出口货物报关单出口货物订舱委托书bill of lading中华人民共和国上海进出口商品检验局commercial invoice海运出口货物投保单sales confirmationpacking list主要参考书目