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出版时间:2016年5月

出版社:人民邮电出版社

以下为《经管英语》的配套数字资源,这些资源在您购买图书后将免费附送给您:
  • 人民邮电出版社
  • 9787115418395
  • 155474
  • 2016年5月
  • 未分类
  • 未分类
  • H31
内容简介

  张静主编的《经管英语(新视角职业英语立体化规划教材)》将通用英语与专业英语有机结合,根据经管行业高职人才的典型工作情境和职业场景设计了10个学习单元,包括网上购物、移动电子商务、网络营销、包装、广告、商品价格、物流、二维码、海关、人力资源管理。每个单元都包括导入部分、对话、课文、翻译技巧、写作、语法、文化点滴这几部分,并通过多种形式反复操练,使听、说、读、写、译5项基本技能在同一主题下反复巩固和加强。


  本书适合作为职业院校、成人高校经管类相关专业的教材,也可供相关从业人员学习和参考。

目录

Unit One Business on the Internet


 Section One Warming-up


 Section Two Real World


 Section Three Brighten Your Eyes


 Section Four Translation Skills


 Section Five Writing


 Section Six Grammar


Unit Two Mobile Commerce


 Section One Warming-up


 Section Two Real World


 Section Three Brighten Your Eyes


 Section Four Translation Skills


 Section Five Writing


 Section Six Grammar


Unit Three Online Marketing


 Section One Warming-up


 Section Two Real World


 Section Three Brighten Your Eyes


 Section Four Translation Skills


 Section Five Writing


 Section Six Grammar


Unit Four Packing Packaging


 Section One Warming-up


 Section Two Real World


 Section Three Brighten Your Eyes


 Section Four Translation Skills


 Section Five Writing


 Section Six Grammar


Unit Five Functions of Advertising


 Section One Warming-up


 Section Two Real World


 Section Three Brighten Your Eyes


 Section Four Translation Skills


 Section Five Writing


 Section Six Grammar


Unit Six Price on a Product


 Section One Warming-up


 Section Two Real World


 Section Three Brighten Your Eyes


 Section Four Translation Skills


 Section Five Writing


 Section Six Grammar


Unit Seven Logistics


 Section One Warming-up


 Section Two Real World


 Section Three Brighten Your Eyes


 Section Four Translation Skills


 Section Five Writing


 Section Six Grammar


Unit Eight Barcode


 Section One Warming-up


 Section Two Real World


 Section Three Brighten Your Eyes


 Sestion Four Translation Skills


 Section Five Writing


 Section Six Grammar


Unit Nine The Customs Entries


 Section One Warming-up


 Section Two Real World


 Section Three Brighten Your Eyes


 Section Four Translation Skills


 Section Five Writing


 Section Six Grammar


Unit Ten Human Resource Management


 Section One Warming-up


 Section Two Real World


 Section Three Brighten Your Eyes


 Section Four Translation Skills


 Section Five Writing


 Section Six Gramma