电子商务英语（第2版） / 职业教育
￥19.00定价
作者： 兰征
出版时间：2017年1月
出版社：机械工业出版社
- 机械工业出版社
- 9787111344216
- 2-6
- 120328
- 65188352-2
- 平装
- 16开
- 2017年1月
- 167
- 116
- 管理学
- 工商管理
- H31
- 计算机通信类
- 高职
内容简介
本书在继承了第1版优点的基础上，在内容上进行了更新、补充，在结构上又增加了“听说”和“角色扮演”模块，强调了教学方法的使用，突出了对英语综合能力的训练。“阅读”和“进一步学习”模块，由教师根据学生的实际情况作灵活的处理，可采用分层教学，使每位学生都能从中受益，从而在原有的基础上有所提高，《电子商务英语(第2版)》内容丰富，图文并茂，易于理解。课文语言浅显，具有较强的时代气息，内容具有较强的可读性。全书设8个单元，共14课，内容涉及互联网基础、电子商务基础、网络营销、电子支付与网络安全、电子商务物流等方面，每课主要包括：热身练习、阅读、语言学习、听说、角色扮演、进一步学习、翻译7个模块。在每个单元结束时，都设有单元任务供读者练习。为了方便学习，书后还附有阅读材料的参考译文和练习答案。《电子商务英语(第2版)》既可作为中等职业学校电子商务专业、国际商务、市场营销专业及相关专业的教材，还可作为培训用书和自学爱好者的参考书。
目录
Unit One Brief Introduction to Internet
Lesson 1
Warm-up
Reading
Language Study
Listening and Speaking
Role Play
For Further Study
Translation
Lesson 2
Warm-up
Reading
Language Study
Listening and Speaking
Role Play
For Further Study
Translation
Unit Task
Unit Two Brief Introduction to Electronic Commerce
Lesson 3
Warm-up
Reading
Language Study
Listening and Speaking
Role Play
For Further Study
Translation
Lesson 4
Warm-up
Reading
Language Study
Listening and Speaking
Role Play
For Further Study
Translation
Unit Task
Unit Three Categories of the E-commerce
Lesson 5
Warm-up
Reading
Language Study
Listening and Speaking
Role Play
For Further Study
Translation
Lesson 6
Warm-up
Reading
Language Study
Listening and Speaking
Role Play
For Further Study
Translation
Unit Task
Unit Four E-marketing
Lesson 7
Warm-up
Reading
Language Study
Listening and Speaking
Role Play
For Further Study
Translation
Lesson 8
Warm-up
Reading
Language Study
Listening and Speaking
Role Play
For Further Study
Translation
Unit Task
Unit Five E-payment System
Lesson 9
Warrn-up
Reading
Language Study
Listening and Speaking
Role Play
For Further Study
Translation
Lesson 10
Warm-up
Reading
Language Study
Listening and Speaking
Role Play
For Further Study
Translation
Unit Task
Unit Six Security and E-commercE
Lesson 11
Warm-up
Reading
Language Study
Listening and Speaking
Role Play
For Further Study
Translation
Lesson 12
Warm-up
Reading
Language Study
Listening and Speaking
Role Play
For Further Study
Translation
Unit Task
Unit Seven Prospect for E-commerce
Lesson 13
Warm-up
Reading
Language Study
Listening and Speaking
Role Play
For Further Study
Translation
Unit Task
Unit Eight Logistics
Lesson 14
Warm-up
Reading
Language Study
Listening and Speaking
Role Play
For Further Study
Translation
Unit Task
Vocabulary
Appendix I For Further Study参考译文
Appendix II 课后练习答案
参考文献
Lesson 1
Warm-up
Reading
Language Study
Listening and Speaking
Role Play
For Further Study
Translation
Lesson 2
Warm-up
Reading
Language Study
Listening and Speaking
Role Play
For Further Study
Translation
Unit Task
Unit Two Brief Introduction to Electronic Commerce
Lesson 3
Warm-up
Reading
Language Study
Listening and Speaking
Role Play
For Further Study
Translation
Lesson 4
Warm-up
Reading
Language Study
Listening and Speaking
Role Play
For Further Study
Translation
Unit Task
Unit Three Categories of the E-commerce
Lesson 5
Warm-up
Reading
Language Study
Listening and Speaking
Role Play
For Further Study
Translation
Lesson 6
Warm-up
Reading
Language Study
Listening and Speaking
Role Play
For Further Study
Translation
Unit Task
Unit Four E-marketing
Lesson 7
Warm-up
Reading
Language Study
Listening and Speaking
Role Play
For Further Study
Translation
Lesson 8
Warm-up
Reading
Language Study
Listening and Speaking
Role Play
For Further Study
Translation
Unit Task
Unit Five E-payment System
Lesson 9
Warrn-up
Reading
Language Study
Listening and Speaking
Role Play
For Further Study
Translation
Lesson 10
Warm-up
Reading
Language Study
Listening and Speaking
Role Play
For Further Study
Translation
Unit Task
Unit Six Security and E-commercE
Lesson 11
Warm-up
Reading
Language Study
Listening and Speaking
Role Play
For Further Study
Translation
Lesson 12
Warm-up
Reading
Language Study
Listening and Speaking
Role Play
For Further Study
Translation
Unit Task
Unit Seven Prospect for E-commerce
Lesson 13
Warm-up
Reading
Language Study
Listening and Speaking
Role Play
For Further Study
Translation
Unit Task
Unit Eight Logistics
Lesson 14
Warm-up
Reading
Language Study
Listening and Speaking
Role Play
For Further Study
Translation
Unit Task
Vocabulary
Appendix I For Further Study参考译文
Appendix II 课后练习答案
参考文献
