- 北京理工大学出版社
- 9787568237192
- 148909
- 经济学
- 应用经济学
- F75
- 经济贸易
- 高职
内容简介
《外贸英语函电》针对高等教育的特点，以外贸行业职业岗位所需的职业能力为本位，强调培养高等院校学生的外贸业务实际操作技能。为此，《外贸英语函电》设计了客户开发、交易磋商、业务达成、付款方式、合同履行以及售后服务六大模块，共由14个章节、36个任务组成。其中，1章简要介绍了外贸电子邮件的基本格式、注意要素、写作原则以及外贸电子邮件的管理方法。第2—14章分别详细介绍外贸进出口流程的主要环节：建立业务关系、资信调查、促销、代理、询盘与回复、报盘与还盘、采购订单、付款方式、合同订立、包装、装运、保险以及索赔理赔等。每个章节包含7个组成部分：背景介绍、写作建议、样函展示、典型例句、实战邮件、巩固练习和实训练习。
《外贸英语函电》适用于高等院校国际贸易、商务英语、国际商务等专业的教学，也可作为外贸行业的培训材料和外贸从业人员的自学参考资料。
目录
Module 1 Customer Development Chapter I Basic Knowledge About Business Email Writing Task 1 How to Write a Business Email Task 2 How to Manage Business Emails Chapter 2 Establishment of Business Relations Task 3 Seeking Business Cooperations Task 4 Replying to Emails Regarding Business Contacts Chapter 3 Credit &Status Enquiry Task 5 Making a Credit & Status Enquiry Task 6 Replying to Credit & Status Enquiry Chapter 4 Sales Promotion Task 7 Writing Sales Promotion Emails Chapter 5 Agency Task 8 Applying for Sole Agency Task 9 Responding to Sole Agency ApplicationsModule 2 Enquiries and Offers Chapter 6 Enquiries and Replies Task 10 Making Enquiries Task 11 Replying to Enquiries Chapter 7 Offers and Counter Offers Task 12 Making Offers Task 13 Making Counter OffersModule 3 Conclusion of Business Chapter8 Purchasing Orders Task 14 Placing an Order Task 15 Responding to an OrderModule 4 Payment Terms Chapter 9 Payment Terms Task 16 Negotiating Payment Terms Task 17 Establishing an L/C Task 18 Checking and Amending an L/C Task 19 Extending an L/CModule 5 Contracts and Their Execution Chapter 10 Contracts Task 20 Signing an S/C Task 21 Amending an S/C Task 22 Cancelling an S/C Chapter 11 Packing Task 23 Advising Packing Details Task 24 Responding to Packing Methods Chapter 12 Shipment Task 25 Sending Shipping Instructions Task 26 Urging Timely Shipment Task 27 Proposing Part Shipment & Transshipment Task 28 Sending Shipping Advice Chapter 13 Insurance Task 29 Introducing Insurance Terms Task 30 Effeeting Insurance Task 31 Demanding Excessive Insurance Task 3:2 Responding to Emails Concerning InsuranceModule 6 Complaints, Claims & Settlements Chapter 14 Complaints, Claims &Settlements Task 33 Making Complaints Task 34 Filing Claims Task 35 Responding to Complaints Task 36 Settling ClaimsAppendixesReferences
