跨文化交际实用教程 / 临沂大学优秀校本教材
作者： 刘乃美
出版时间：2013年9月
出版社：山东人民
- 山东人民
- 9787209073738
- 141510
- 2013年9月
- 未分类
- 未分类
- H31
刘乃美主编的《跨文化交际实用教程(临沂大学优秀校本教材)》以跨文化交际能力培养为目标，以跨文化交际理论和东西方文化对比为主要内容；注重培养学生在对异域文化的了解中加深对英语语言现象及其文化内涵的理解和领悟，解决在跨文化交际中因文化差异而产生的种种困惑；培养学生对文化差异的敏感性、宽容性以及处理文化差异的灵活性；为将来进入社会胜任涉外活动打下基础。
该教材包含8章，涵盖了跨文化交际学的主要内容。
第1章主要介绍跨文化交际研究产生的背景、研究历史、跨文化交际的定义等问题，目的是帮助学生初步了解跨文化交际学习的重要性和必要性。第2章介绍文化和交际的基本概念、特征，探讨文化和交际的关系，以及文化如何影响人们对世界的感知和认识。第3章阐述跨文化交际中最具影响力的三个文化价值观理论，重点探讨文化模式的定义及内涵，阐述东西方文化在价值观取向方面的差异和根源。第4章介绍语言与文化的关系、语言的种类、思维模式的差异以及不同文化背景中人们日常生活交往中的社交礼仪。第5章介绍在不同的文化价值观下的非语言交际问题，分析非语言交际的定义、特点、分类、作用，讨论体态语、时间和空间语言的交际功能以及这些交际功能在不同文化环境中的不同体现。第6章对“文化休克”的本质、症状、过程、影响等进行阐述，并探讨跨文化适应的过程和克服“文化休克”的措施。第7章主要介绍跨文化商务行为，运用跨文化交际理论探讨商务谈判中的技巧、策略。第8章介绍跨文化交际中产生冲突的原因、冲突的本质和类型，了解面子、权力、利益、年龄等在不同文化中的作用。本章还介绍了解决文化冲突所需要的跨文化交际能力以及提高跨文化交际能力的办法和措施。
Chapter 1 Introduction to Intercultural Communication
Learning Objectives
Warm-up Activities
1.The Origins of Intercultural Communication
2.The History of Intercultural Communication Study
3.What Is Intercultural Communication?
4.Factors of Intercultural Communication Development
5.Significance of Intercultural Communication Study
Questions for Discussion
After-reading Activities
Further Reading
Chapter 2 Culture and Communication
Learning Objectives
Warm-up Activities
1.What Is Culture?
2.What Is Communication?
3.Culture and Communication
Questions for Discussion
After-reading Activities
Further Reading
Chapter 3 Cultural Values
Learning Objectives
Warm-up Activities
1.What Is Value?
2.Kluckhohn and Strodtbeck's Value Orientations
3.Hofstede's Cultural Dimensions
4.Hall's Culture Context Model
Questions for Discussion
After-reading Activities
Further Reading
Chapter 4 Verbal Communication
Learning Objectives
Warm-up Activities
1.Language and Culture
2.Language Diversity
3.Culture's Impact on Verbal Communication
4.Verbal Communication Styles
5.Social Interaction Customs
Questions for Discussion
After-reading Activities
Further Reading
Chapter 5 Nonverbal Communication
Learning Objectives
Warm-up Activities
1.The Nature of Nonverbal Communication
2.Nonverbal Communication and Culture
3.Categories of Nonverbal Communication
4.Functions of Nonverbal Communication
5.Using Nonverbal Communication Skillfully
Questions for Discussion
After-reading Activities
Further Reading
Chapter 6 Culture Shock and Intercultural Adaptation
Learning Objectives
Warm-up Activities
1.What Is Culture Shock?
2.Intercultural Adaptation
3.Factors Influencing Long-term Adaptation
4.Suggestions on Fighting Culture Shock
Questions for Discussion
After-reading Activities
Further Reading
Chapter 7 Cultural Differences in Business Context
Learning Objectives
Warm-up Activities
1.Business Etiquette and Protocol
2.Business Negotiation
3.Becoming a Qualified Negotiator
Questions for Discussion
After-reading Activities
Further Reading
Chapter 8 Conflicts and Intercultural Communication Competence
Learning Objectives
Warm-up Activities
1.Intercultural Conflicts
2.Determinant Factors of Conflicts
3.What Is Intercultural Communication Competence?
4.Dimensions of Intercultural Communication Competence
5.Developing Intercultural Communication Competence
Questions for Discussion
After-reading Activities
Further Reading
Appendix Movie Clips
References
Key for Reference
