国际商务英语 / 国际商务系列教材
作者： 邓之宇，徐澄 主编:张立玉
出版时间：2014年11月
出版社：武汉大学出版社
- 武汉大学出版社
- 9787307132412
- 138718
- 2014年11月
- 未分类
- 未分类
- H31
邓之宇、徐澄编著的《国际商务英语(国际商务系列教材)》由十个章节组成。每一个章节围绕一个主题展开。编著者编写本书的目的是使广大学生及从业人员了解国际商务相关知识，掌握参与国际贸易必备的国际市场营销分析能力与国际贸易实务操作能力，具备一定对外贸易谈判技巧。
Part I Globalization
Chapter 1 Globalization
Highlights
Opening Case: Box Continues Global Expansion with New
Strategic Partners
Text: Global Expansion
Extensive Reading: What Is Giobalization
Web Resources
Part II Global Environment
Chapter 2 The Political Environment
Highlights
Opening Case: The Promise of the Region's Oil Fields
Isn't Without Political Complications
Text: Political Environment
Extensive Reading: Business and Government
Web Resources
Chapter 3 The Legal Environment
Highlights
Opening Case: Colombia Gets a U. S. Treaty It May
No Longer Need
Text: The International Legal Environment
Extensive Reading: The U. S. Legal System
Web Resources
Chapter 4 The Cultural Environment
Highlights
Opening Case: Cross-Cultural Solutions for International
Business
Text: Culture and International Business
Extensive Reading
Web Resources
Part III Global Trade and Investment
Chapter 5 International Trade
Highlights
Opening Case: What's Roilling the Waters of Global Trade
Text: Why Do Nations Trade
Extensive Reading: The New Trade Theory
Web Resources
Chapter 6 Investment
Highlights
Opening Case: Investing in the Future: A Philosophy
for Success
Text: Theory of International Investment
Extensive Reading: Foreign Direct Investment in the World
Economy
Web Resources
Chapter 7 Economic Integration
Highlights
Opening Case: East Asia Economic Integration
Text: Economic Integration
Extensive Reading: Levels of Economic Integration
Web Resources
Chapter 8 Exporting and Importing
Highlights
Opening Case: EU Welcomes Russia's WTO Accession
after 18 Years of Negotiations
Text: World Trade Organization
Extensive Reading: Function of International Trade
International Chamber of
Commerce ( ICC )
Web Resources
Chapter 9 International Manufacturing Management
Highlights
Opening Case
Text: Global Manufacturing and Material Management
Extensive Reading: Where to Produce
Web Resources
Chapter 10 Intemational Marketing
Highlights
Opening Case
Text: Global Marketing
Extensive Reading: Marketing Fundamentals
Web Resources
Chapter 11 lntemational Human Resource Management
Highlights
Opening Case: The Case for Personal-Identity
Socialization
Text: Managing a Global Workforce
Extensive Reading: The Process of Human Resouces
Management
Web Resources
Chapter 12 International Financial Management
Highlights
Opening Case: Rick Perry's Not-Really-All-That-Flat Tax
Text: International Taxation
Extensive Reading: Government as Tax Collector
Web Resources
参考书目
