Chapter 1  Culture， Communication， Intercultural CommunicationCultureCommunicationIntercultural CommunicationSummaryExercisesCase Study： To Be Direct or NotFurther Reading： Cultural DifferencesChapter 2  CommunicatioBetweeCultures： Verbal CommunicationVerbal CommunicationOral CommunicationWritteCommunicationSummaryExercisesCase Study： The Problem of Using the Local LanguageFurther Reading： Practice iTelephone SalesChapter 3  CommunicatioBetweeCultures： Nonverbal CommunicationNonverbal CommunicationKinesicsSpace and DistanceSummaryExercisesCase Study： How CaYou Still Smile？Further Reading： Features of KinesicsChapter 4  Contrasting Cultural ValuesCultural ValuesCultural DimensionsSummaryExercisesCase Study： Hand ithe Report i15 DaysFurther Reading： Cultural Values iInternational BusinessChapter 5  Culture Shock iInternational CommunicationFeelings of Culture ShockStages of Culture ShockSymptoms of Culture ShockCuring Culture ShockHigh-context and Low-context CulturesSummaryExercisesCase Study： Are the Problems Right There or Not？Further Reading： Culture ClashChapter 6  Business Etiquette and Social CustomsIntroductions and GreetingsHandshaking and Exchanging Business CardsDressing and DiningSocial CustomsGift Giving and ReceivingHumor， Superstitions and TaboosSummaryExercisesCase Study： What Caused the Conflict？Further Reading： “Going Dutch” Versus “Chinese Hospitality”Chapter 7  Business NegotiatioAcross CulturesCommunicatioiNegotiationThe Influence of Cultural Differences oNegotiationNegotiatioStrategiesPhysical Context of NegotiationPhases of NegotiationSummaryExercisesCase Study： Why Didn‘t the AmericaManager ExplaiDirectly？Further Reading： Factors that Influence International Business NegotiationChapter 8  Intercultural ManagementCultural Factors iInternational Business ManagementCorporate CultureDevelopment of TeamworkStrategies for International MarketersSummaryExercisesCase Study： GE’s InformalityFurther Reading： Team BuildingKey to ExercisesBibliography