- 华南理工大学出版社
- 9787562343837
- 1-1
- 97993
- 0042185275-7
- 2014年9月
- 经济学
- 应用经济学
- F75
- 市场营销
- 高职
内容简介
本教材切合高职高专的教学实际，适应时代发展的新要求，遵循“应用性原则”，突出了技能的培养，符合社会实际和高职学校学生的认知规律，内容贴近职业，贴近学生，反映“工学结合一体化”教学理念。
全书共分十一单元，主要内容涵盖商务信函写作、建立贸易关系、询盘与回复、发盘与还盘、订购与接受、支付、包装、装运、保险、投诉与索赔、促销等贸易信函。每单元设置单元简介、学习目标、学习知识点、例信、写作技巧、实用介词、实用句式、知识检测等几个部分。教材中使用大量的例信，分析信中的重点词汇和句子，有利于教师教学和学生自学。
本书可作为高职高专院校经济贸易及其相关专业的教材，也可作为成人教育和在职人员的培训教材，亦可作为广大读者的参考读物。
目录
Project 1 Business Letter Writing
Project Introduction
Learning Goals
Task 1 Principles of Business Letter Writing
Task 2 Formats of Business Letters
Task 3 The Main Parts of a Business Letter
Task 4 Sample Letters
Writing Skills
Preposition
Useful Sentences
Knowledge Detection
Project 2 Establishing Business Relations
Project Introduction
Learning Goals
Task 1 Channels of Establishing Business Relations
Task 2 How to Write a Business Letter to Establish Business Relations
Task 3 Different Types of Business Letter
Writing Skills
Preposition
Useful Sentences
Knowledge Detection
Project 3 Inquiries and Replies
Project Introduction
Learning Goals
Task 1 Two Kinds of Enquiry
Task 2 How to Write an Enquiry
Task 3 How to Write a Reply
Task 4 Sample Letters
Writing Skills
Preposition
Useful Sentences
Knowledge Detection
Project 4 Offer and Counter-Offer
Project Introduction
Learning Goals
Task 1 Offer
Task 2 Counter-Offer
Writing Skills
Preposition
Useful Sentences
Knowledge Detection
Project 5 Order and Acceptance
Project Introduction
Learning Goals
Task 1 Order
Task 2 Acceptance
Writing Skills
Preposition
Useful Sentences
Knowledge Detection
Project 6 Terms of Payment
Project Introduction
Learning Goals
Task 1 Remittance
Task 2 Collection
Task 3 Letter of Credit
Writing Skills
Preposition
Useful Sentences
Knowledge Detection
Project 7 Packing
Project Introduction
Learning Goals
Task 1 Packing Classifications
Task 2 Features of Suitable Packing
Task 3 Shipping Marks
Task 4 Sample Letters
Writing Skills
Preposition
Useful Sentences
Knowledge Detection
Project 8 Shipment
Project Introduction
Learning Goals
Task 1 Terms of Shipment
Task 2 Export Transportation Procedures
Task 3 The Essential Components of a Letter of Shipment
Task 4 Shipping Advice
Task 5 Sample Letters
Writing Skills
Preposition
Useful Sentences
Knowledge Detection
Project 9 Insurance
Project Introduction
Learning Goals
Task 1 Types of Coverage
Task 2 Main Parts of an Insurance Letter
Task 3 Insurance Premium
Task 4 The Insurance Claim and Arbitration
Task 5 Sample Letters
Writing Skills
Preposition
Useful Sentences
Knowledge Detection
Project 10 Complaints and Claims
Project Introduction
Learning Goals
Task 1 Reason of Complaints and Claims
Task 2 Which Party is Responsible for the Loss or Damage
Task 3 How to Write Complaint Letter and Claim Letter
Task 4 How to Write Replies for a Complaint Letter or Claim Letter
Task 5 Sample Letters
Writing Skills
Preposition
Useful Sentences
Knowledge Detection
Project 11 Sales Promotion
Project Introduction
Learning Goals
Task 1 The Definition of a Sales Letter
Task 2 Three Types of Sales Letter
Task 3 Sample Letters
Writing Skills
Preposition
Useful Sentences
Knowledge Detection
参考文献
Project Introduction
Learning Goals
Task 1 Principles of Business Letter Writing
Task 2 Formats of Business Letters
Task 3 The Main Parts of a Business Letter
Task 4 Sample Letters
Writing Skills
Preposition
Useful Sentences
Knowledge Detection
Project 2 Establishing Business Relations
Project Introduction
Learning Goals
Task 1 Channels of Establishing Business Relations
Task 2 How to Write a Business Letter to Establish Business Relations
Task 3 Different Types of Business Letter
Writing Skills
Preposition
Useful Sentences
Knowledge Detection
Project 3 Inquiries and Replies
Project Introduction
Learning Goals
Task 1 Two Kinds of Enquiry
Task 2 How to Write an Enquiry
Task 3 How to Write a Reply
Task 4 Sample Letters
Writing Skills
Preposition
Useful Sentences
Knowledge Detection
Project 4 Offer and Counter-Offer
Project Introduction
Learning Goals
Task 1 Offer
Task 2 Counter-Offer
Writing Skills
Preposition
Useful Sentences
Knowledge Detection
Project 5 Order and Acceptance
Project Introduction
Learning Goals
Task 1 Order
Task 2 Acceptance
Writing Skills
Preposition
Useful Sentences
Knowledge Detection
Project 6 Terms of Payment
Project Introduction
Learning Goals
Task 1 Remittance
Task 2 Collection
Task 3 Letter of Credit
Writing Skills
Preposition
Useful Sentences
Knowledge Detection
Project 7 Packing
Project Introduction
Learning Goals
Task 1 Packing Classifications
Task 2 Features of Suitable Packing
Task 3 Shipping Marks
Task 4 Sample Letters
Writing Skills
Preposition
Useful Sentences
Knowledge Detection
Project 8 Shipment
Project Introduction
Learning Goals
Task 1 Terms of Shipment
Task 2 Export Transportation Procedures
Task 3 The Essential Components of a Letter of Shipment
Task 4 Shipping Advice
Task 5 Sample Letters
Writing Skills
Preposition
Useful Sentences
Knowledge Detection
Project 9 Insurance
Project Introduction
Learning Goals
Task 1 Types of Coverage
Task 2 Main Parts of an Insurance Letter
Task 3 Insurance Premium
Task 4 The Insurance Claim and Arbitration
Task 5 Sample Letters
Writing Skills
Preposition
Useful Sentences
Knowledge Detection
Project 10 Complaints and Claims
Project Introduction
Learning Goals
Task 1 Reason of Complaints and Claims
Task 2 Which Party is Responsible for the Loss or Damage
Task 3 How to Write Complaint Letter and Claim Letter
Task 4 How to Write Replies for a Complaint Letter or Claim Letter
Task 5 Sample Letters
Writing Skills
Preposition
Useful Sentences
Knowledge Detection
Project 11 Sales Promotion
Project Introduction
Learning Goals
Task 1 The Definition of a Sales Letter
Task 2 Three Types of Sales Letter
Task 3 Sample Letters
Writing Skills
Preposition
Useful Sentences
Knowledge Detection
参考文献
