Unit 1　Business Negotiation

　Text A　Musashi-Style Negotiations in Business -- Set the Game Board before the Battle Begins

　Text B　Negotiate Like a Car Salesman: Five Tactics to Help You Win Every Time

　Case Study　Five Negotiation Tips from Steve Jobs

Unit 2　Public Relations

　Text A　How to Ride a Storm

　Text B　Why PR Is the Prescription

　Case Study　How Apple Broke the PR Rules -- and Got Away with It

Unit 3　Green Business

　Text A　Desso -- Eeo-Effectiveness and the Triple Top Line

　Text B　The New Language of Sustainability: Risk and Resilience

　Case Study　BMW's Project i and the Future of Fun, Sustainable Mobility

Unit 4　Human Resources

　Text A　Turning the Tables on Success

　Text B　In Praise of HR: The Soft Stuff Can Actually Lead to Some Hard Competitive Advantage

　Case Study　Building an International Talent Pipeline

Unit 5　Business Communication

　Text A　Conversations Can Save Companies

　Text B　Digital Boosts Internal Communications

　Case Study　Lessons in Crisis Communication: An Analysis of BP's Response to the Gulf Oil Disaster

Unit 6　Corporate Social Responsibility

　Text A　What Businesses Owe the World: Then and Now

　Text B　First, Make Money. Also, Do Good

　Case Study　Gap Spearheads New Alliance for Bangladeshi Worker Safety

Unit 7　Consumer Behavior

　Text A　Three Ways to Predict What Consumers Want before They Know It

　Text B　How Consumers Fool Themselves into Thinking They've Made Good Purchases

　Case Study　How Ikea Seduces Us

Unit 8　Entrepreneurship

　Text A　Startup Advice from Seven Successful Entrepreneurs

　Text B　Entrepreneurship: A Working Definition

　Case Study　Can Chicago Be the Next Silicon Valley7

Unit 9　Branding Strategy

　Text A　If You Love Your Brand, Set It Free

　Text B　Business Branding: Why You Can't Ignore the Value of Being ""Cool""

　Case Study　A Brick by Brick Brand Revival

Unit 10　Business Strategy

　Text A　Why Wal-Mart Is like a Forest

　Text B　Battle-Test Your Innovation Strategy

　Case Study　Target the Right Market

Appendix A　Glossary

Appendix B　Idioms & Expressions