第一章 创业导论 / 1第一节 创业型经济的特征及发展 ····················································1第二节 创业文化的特征及功能 ·····················································11第三节 创业教育的兴起与发展 ·····················································15 第二章 创业的基本理论 / 26第一节 创业的含义及相关问题 ·····················································26第二节 创业模型与创业过程 ························································33第三节 创业的基本类型 ······························································38 第三章 创业生涯管理 / 51第一节 创业者与创业动机 ···························································51第二节 创业技能培养 ·································································58第三节 创业生涯设计 ·································································63 第四章 技术创新管理 / 72第一节 技术创新基础理论 ···························································72第二节 技术创新管理框架 ···························································83第三节 知识产权保护 ·································································90第五章商业创意设计 / 101 第一节商业创意与创意产业 ·······················································102 第二节创新原理与创意来源 ·······················································109 第三节商业创意设计的方法 ·······················································114 第六章创业机会评估 / 125 第一节创业机会的概念及特点 ····················································126 第二节创业机会的识别及来源 ····················································129 第三节创业机会的评价及筛选 ····················································135 第七章创业团队建设 / 149 第一节团队及类型 ···································································149 第二节创业团队及其作用 ··························································156 第三节创业团队构建和优化发展 ·················································166 第八章商业模式设计 / 176 第一节商业模式的基本问题 ·······················································176 第二节商业模式的逻辑 ·····························································182 第三节商业模式设计 ································································184 第四节商业模式创新 ································································191 第五节商业模式画布 ································································196 第九章创业计划设计 / 204 第一节创业计划概述 ································································205 第二节创业计划书的结构及内容 ················································209 第三节创业计划书的自查和评价 ·················································220 第十章创业资源整合策略 / 236 第一节创业资源整合概述 ··························································236 第二节创业融资难题与融资知识准备 ···········································244 第三节创业融资难题的破解策略 ·················································257 第十一章创建新企业 / 272 第一节法定的企业组织形式 ·······················································273 第二节公司注册地选择 ·····························································278 第三节创办新企业一般流程 ·······················································284 第十二章社会创业 / 295 第一节社会创业的概念、特征和形式 ···········································295 第二节社会创业的过程 ·····························································301 第三节国内外社会创业的实践 ····················································309 第四节社会创业与高校的创业教育 ··············································315 参考文献 / 322