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出版时间:2016年1月

出版社:湖南大学出版社

以下为《跨文化交际实用英语教程》的配套数字资源,这些资源在您购买图书后将免费附送给您:
  • 湖南大学出版社
  • 9787566710697
  • 124794
  • 2016年1月
  • 未分类
  • 未分类
  • H31
内容简介

  刘和林主编的《跨文化交际实用英语教程(高等院校应用型人才培养十三五规划教材)》是针对国家“十三五”发展规划,结合《国家中长期教育改革和发展规划纲要(2010一2020年)》中提出的“要培养大批具有国际视野、通晓国际规则、能够参与国际事务与国际竞争的国际化人才”而组织编写的。全书包括文化多样性、跨文化交际、语言与文化、文化与非言语交际、跨文化感知与适应、跨文化交际能力、跨文化人际关系、跨文化相遇的理解、跨文化商务沟通、跨文化教育十个单元。


  教材具有实用性、可读性、前瞻性、文化传承性等特征,适应于高校英语类、管理类、新闻传播、国际教育等专业,同时满足大学生素质或能力提升以及企业跨文化培训等需要。

目录

Unit 1 Cultural Diversity in Globalization


 Lead-in Case


 An Unwanted Food Service


 Text Readings


 Text A:Culture and Cultural Diversity


 Text B.The Challenge of Globalization


 Supplementary Reading


 Defining Culture


 Group Discussion


 1. Characteristics of Culture


 2. Phien Mau,or Webbed Toes (骈拇)


 Exercises


Unit 2 Intercultural Communication


 I.ead-in Case


 Misunderstanding


 Text Readings


 Text A. Intercultural Communication


 Text B:The Era of Intercultural Communication


 Supplementary Reading


 What Does Intercultural Communication Mean?


 Group Discussion


 1. Interculturalness: Most or Least


 2. Writing on the Wall of West Forest Temple


 Exercises


Unit 3 Language and Culture


 Lead-in Case


 An Inappropriate Concern


 Text Readings


 Text A.Compliments in Chinese and American English(1)


 Text B.Compliments in Chinese and American English(2)


 Supplementary Reading


 The Power o{ Language in Intercultural Communication


 Group Discussion


 1. The West Wind


 2. Ascending the Stork Tower


 Exercises


Unit 4 Culture and Nonverbal Communication


 Lead-in Case


 Not so Close, Please


 Text Readings


 Text A:Nonverbal Communication( I )


 Text B:Nonverbal Communication( II )


 Supplementary Reading


 Territorality


 Group Discussion


 1. Modes of Thinking


 2. Dialogue Between a British Teacher (A) and a Chinese Student (B)


 Exercises


Unit 5 Intercultural Awareness and Adaptation


 Lead-in Case


 Chinese Hospitality--Overdone


 Text Readings


 Text A.If You Are not the One


 Text B:Friendship Patterns


 Supplementary Reading


 Culture Shock and Intercultural Adaptation


 Group Discussion


 1. Making Chinese Friends


 2. Oranges(橘子) ? Trifoliate Oranges (枳) ?


 Exercises


Unit 6 Intercultural Communicative Competence


 Lead-in Case


 A Gift for the Party


 Text Readings


 Text A:Dealing with Conflict


 Text B : Cross-cultural Ability


 Supplementary Reading


 To Develop Respects for Cultural Differences


 Group Discussion


 1. Cultural Differences in Speech Acts


 2. Cultural Values in Expressions


 Exercises


Unit 7 Intercultural Relationship Development


 Lead-in Case


 The Gift of a Book


 Text Readings


 Text A : Personal Relationships


 Text B. Family Relationships


 Supplementary Reading


 Other Types of Interpersonal Relationships


 Group Discussion


 1. Guanxi:Backdoor Practice as Goal-directed Discourse


 2. Great Master


 Exercises


Unit 8 Interpretation for Intercultural Encounter


 Lead-in Case


 An Old Chinese in America


 Text Readings


 Text A:Encountering Different Cultures


 Text B. How Intercultural Encounter Happens?


 Supplementary Reading


 Six Principles for Effective Cross-gender Communication ~


 Group Discussion


 1. American Stereotypes of China


 2. Thinking of My Brother in Shandong


 Exercises


Unit 9 Intercultural Business Negotiation


 Lead-in Case


 The Problem of Package


 Text Readings


 Text A :Intercultural Business and Corporate Response


 Text B : Cross-cultural Negotiation


 Supplementary Reading


 How to Conduct an Effective Meeting


 Group Discussion


 1. American John Wayne


 2. One Belt and One Road


 Exercises


Unit 10 Intercultural Education


 Lead-in Case


 Exchanging Students


 Text Readings


 Text A : Classroom Expectation


 Text B-Top 5 Tips for Academic Success


 Supplementary Reading


 Measures Against Academic Misconduct and Dishonesty


 Group Discussion


 1. Sunlight at Fingertips


 2. Better to Travel Ten Thousand Miles than to Read Ten Thousand


 Books


 Exercises


Bibliography


Appendices


 Appendix 1 Key Words of Intercultural Communication


 Appendix 2 100 Selected Readings in Chinese Classics