Unit 1  Cross-cultural Perspectives of Business Abroad

  Text A  Is Your Business International?

  Text B  How to Give a Presentation in the Local Language

  Text C  Your Secret Weapon in Business: Culture

Unit 2  Marketing Strategy

  Text A  Market Strategies

  Text B  DeVelop a Marketing Strategy

  Text C  How to Let Web Design Drive Your Marketing Strategy

Unit 3  Consumer Behavior

  Text A  Nine Needs That Shape Consumer Behavior

  Text B  Six Emotions That Make Customers Buy

  Text C  How One Brand Builds Customer Loyalty in Ten Feet and Ten Seconds

Unit 4  Insurance and Banking

  Text A  Four Banking Tips for New Small Businesses

  Text B  The Importance of Business Insurance

  Text C  How to Choose a Bank Account: Ten Things to Look for

Unit 5  Contract

  Text A  How to Write a Business Contract

  Text B  Should You Sign an Employment Contract?

  Text C  Importance of Written Business Contracts: Laws and Negotiations

Unit 6  Success

  Text A  The Top 5 Actions That Promote Career Success

  Text B  Eight Proactive Principles for Achieving Success

  Text C  Five Ways to Sell Yourself and Your Business Without Feeling Slimy

Unit 7  Job Hunting

  Text A  A Year-By-Year Guide to Job Hunting During College

  Text B  Best Job Hunting Tips

  Text C  Job Hunting? Avoid This 60-Second Mistake

Unit 8  Interview

  Text A  Job Interview Etiquette

  Text B  Stand Out in Your Interview

  Text C  Ten Job Interview Questions You Should Ask

Appendix I  Background, Language Points and Translation

Appendix II  Keys to the Exercises

Appendix III  Glossary