注册 登录 进入教材巡展
#

出版时间:2014年8月

出版社:湘潭大学出版社

以下为《国际商务英语谈判实务》的配套数字资源,这些资源在您购买图书后将免费附送给您:
  • 湘潭大学出版社
  • 9787811287530
  • 111629
  • 2014年8月
  • 未分类
  • 未分类
  • H31
内容简介

  戴日新、周新云编著的《国际商务英语谈判实务(全国高职商务英语专业实践系列规划教材)》是商务英语和国际贸易专业的一门专业必修课程。通过对语言、商务谈判策略和相关的业务知识等综合技能培训,一方面能提高读者的英语水平,特别是口语表达能力,另一方面,又能对国际商务谈判的过程有一个比较全面的认识,既能学习外贸基础知识,又了解谈判的基本策略和相关业务知识。本教材基于“实用为主、够用为度”的原则,既强调语言技能培训,又注重外贸基础知识和谈判策略的培养。具有一定意义的学习价值和实践价值。

目录

Project One Establishing Business Relationship


 Section One Case Study


 Section Two Model Dialogues


 Section Three Negotiation Strategies


 Section Four Simulated Negotiations


 Section Five Professional Drills


 Section Six Useful Sentences


Project Two Inquiries


 Section One Case Study


 Section Two Model Dialogues


 Section Three Negotiation Strategies


 Section Four Simulated Negotiations


 Section Five Professional Drills


 Section Six Useful Sentences


Project Three Offers and Counter- offers


 Section One Case Study


 Section Two Model Dialogues


 Section Three Negotiation Strategies


 Section Four Simulated Negotiations


 Section Five Professional Drills


 Section Six Useful Sentences


Project Four Acceptance and Order


 Section One Case Study


 Section Two Model Dialogues


 Section Three Negotiation Strategies


 Section Four Simulated Negotiations


 Section Five Professional Drills


 Section Six Useful Sentences


Project Five Terms of Payment


 Section One Case Study


 Section Two Model Dialogues


 Section Three Negotiation Strategies


 Section Four Simulated Negotiations


 Section Five Professional Drills


 Section Six Useful Sentences


Project Six Packaging


 Section One Case Study


 Section Two Model Dialogues


 Section Three Negotiation Strategies


 Section Four Simulated Negotiations


 Section Five Professional Drills


 Section Six Useful Sentences


Project Seven Shipment


 Section One Case Study


 Section Two Model Dialogues


 Section Three Negotiation Strategies


 Section Four Simulated Negotiations :


 Section Five Professional Drills


 Section Six Useful Sentences :


Project Eight Insurance


 Section One Case Study


 Section TWo Model Dialogues


 Section Three Negotiation Strategies


 Section Four Simulated Negotiations


 Section Five Professional Drills


 Section Six Useful Sentences


Project Nine Complaints and Claims


 Section One Case Study


 Section Two Model Dialogues


 Section Three Negotiation Strategies


 Section Four Simulated Negotiations


 Section Five Professional Drills


 Section Six Useful Sentences


Project Ten Signing a Contract


 Section One Case Study


 Section Two Model Dialogues


 Section Three Negotiation Strategies


 Section Four Simulated Negotiations


 Section Five Professional Drills


 Section Six Useful Sentences


Appendixes