- 高等教育出版社
- 9787040345940
- 1版
- 49456
- 0045155234-3
- 异16开
- 270
- 文学
- 外国语言文学
- H319.4
- 通用
- 本科
目录
1 WHAT IS PUBLIC RELATIONS?
2 PUBLIC RELATIONS PRACTICE
3 PUBLIC RELATIONS RESEARCH
4 RESEARCHING PR CAREERS USING TECHNOLOGY
5 PR FOR NON-PROFIT ORGANIZATIONS
6 CRISIS COMMUNICATION
7 EXTERNAL INFLUENCES ON PUBLIC RELATIONS
8 PUBLIC RELATIONS MARKETING
9 CORPORATE SOCIAL RESPONSIBILITY
10 INVESTOR RELATIONS
11 PUBLIC RELATIONS REGULATION
12 COMMUNICATION AND TECHNOLOGICAL CHANGE
ADDITIONAL MATERIAL
TRANSCRIPTS
ADDITIONAL TRANSLATION EXERCISE
WORDLIST
