- 北京理工大学出版社
- 9787568224703
- 92928
- 工学
- 机械工程
- F766
- 汽车
- 高职
内容简介
《汽车商务英语》全部使用新国外资料，涉及的车型都是新款车型。我们通过文化长廊让学习者了解汽车发展史及世界的汽车品牌，通过官网上的新车型向学习者呈现英文配置单的应用，通过销售技巧中的FAB原则向学习者展示营销人员的基本岗位技能及新款车的相关产品知识，通过路虎揽胜运动版客户使用手册教会学习者如何应用英语知识解读全英版资料，通过了解汽车4S店销售人员的岗位技能学习如何用流利的英语及标准的礼仪接待外籍购车客户，通过学习衍生业务让学习者了解国内外二手车市场现状及汽车保险业务的区别。
目录
Unit 1
Automobile Culture
Learning Objectives
Warm Up
New Lesson
Exercises
Unit 2
Automobile Specifications
Reading
Learning Objectives
Warm Up
New Lesson
Exercises
Unit 3
Automobile Product Introduction
Learning Objectives
Warm Up
FAB Statements
New Lesson
Exercises
Unit 4
Automobile Manual Reading
Learning Objectives
Warm Up
New Lesson
Exercises
Unit 5
Sales Procedure
Learning Objectives
Warm Up
New Lesson
Exercises
Unit 6
Derived Businesses
Learning Objectives
Warm Up
New Lesson
Exercises
Notes
Translations
Answers
Words
Phrases
References
Automobile Culture
Learning Objectives
Warm Up
New Lesson
Exercises
Unit 2
Automobile Specifications
Reading
Learning Objectives
Warm Up
New Lesson
Exercises
Unit 3
Automobile Product Introduction
Learning Objectives
Warm Up
FAB Statements
New Lesson
Exercises
Unit 4
Automobile Manual Reading
Learning Objectives
Warm Up
New Lesson
Exercises
Unit 5
Sales Procedure
Learning Objectives
Warm Up
New Lesson
Exercises
Unit 6
Derived Businesses
Learning Objectives
Warm Up
New Lesson
Exercises
Notes
Translations
Answers
Words
Phrases
References
