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出版时间:2014年8月

出版社:上海交通大学出版社

以下为《新核心高职行业英语——汽车英语》的配套数字资源,这些资源在您购买图书后将免费附送给您:
  • 上海交通大学出版社
  • 9787313118370
  • 62530
  • 0053160789-3
  • 2014年8月
  • 工学
  • 机械工程
  • U46
  • 英语
  • 高职高专
内容简介
易霞妮、朱昱煜主编的这本《汽车英语》以汽车商务活动为背景,以汽车英语应用为主线,内容涉及汽车商务工作中的汽车历史、汽车构造、汽车商务礼仪、汽车销售、二手车买卖、汽车商务谈判、汽车保险、汽车销售合同八个方面。通过对本教材的学习,学生可以初步全面接触汽车商务实践活动,并获得将英语技能运用到汽车商务实践中的直接经验,为学生将来从事汽车营销、商务洽谈等专业工作打下必要的基础。
本书适合高等职业教育汽车商务(营销),汽车维修与运用,国际商务等专业的专业课程教学之用,也适合汽车英语爱好者学习汽车英语之用。
目录

Unit 1 Do You Know Automotive History?


  Reading One Automotive History and Automobile Brands


  Reading Two The 1984 Ferrari 400i Featured Fuellnjection


Unit 2 Do You Know Basic Structures of Automobiles?


  Reading One Basic Structures of Automobiles


  Reading Two Engine Operating Principles


Unit 3 Do You Know Car Salesman Etiquette?


  Reading One Car Salesman Etiquette


  Reading Two How to Improve Communication Skills in Business?


Unit 4 How to Succeed in Your Career in Car Sales?


  Reading One How to Succeed in Your Career in Car Sales?


  Reading Two What Salespeople Should Know about Women Buyers


Unit 5 How to Buy a Used Car?


  Reading One Guide for Buying a Used Car


  Reading Two Buying a Used Car


Unit 6 How to Negotiate Automotive Business with Clients?


  Reading One How to Get a Good Deal on Your Trade-In Car


  Reading Two How to Bargain for the Car at the Dealership


Unit 7 Do You Know Automobile Insurance?


  Reading One How Car Insurance Works


  Reading Two What Determines the Price of My Auto Insurance Policy?


Unit 8 How to Fill in Automotive Contracts?


  Reading One Contract ofVehicle Purchase and Sales


  Reading Two Personal Private Car Loan


Glossary


Achievement Test and Keys


References