职业英语系列——商务英语阅读(第2版)
¥21.60定价
作者: 编写组
出版社:高等教育出版社
- 高等教育出版社
- 9787040272277
- 82032
- 0061152657-5
- 文学
- 外国语言文学
- F71
- 商务英语、国际贸易
- 中职
内容简介
目录
Unit 1 What's the Business For?
Unit 2 Company Organization
Unit 3 Establishing Business Relations
Unit 4 Business Communication
Task 1
Unit 5 Customer Service
Unit 6 How to Win over Customers
Unit 7 Human Resources
Unit 8 Corporate Culture
Task 2
Unit 9 Marketing
Unit 10 Product and Price
Unit 11 Business Report
Unit 12 International Trade
Task 3
Unit 13 Technology and Change
Unit 14 Banking
Unit 15 Electronic Business
Unit 16 Winning Strategies
Task 4
Appendix Glossary