当代商务英语综合教程（3）（第2版）
￥42.00定价
作者： 何兆熊
出版时间：2016年10月
出版社：华东师范大学出版社
- 华东师范大学出版社
- 9787567517677
- 72023
- 0053170146-4
- 2016年10月
- 文学
- 外国语言文学
- F7
- 商务英语
- 高职高专
内容简介
《当代商务英语综合教程》教材初版针对新形势对技能型人才的需要，及高职高专商务英语学生大量增加而配套合适教材匮乏，专门编写。教材吸取任务型教学理念，语言与商务并重，重在培养学生职业能力。修订版教材替换了近一半的选材，保证教材的时代感和典型性并重；根据初版教材使用情况精简内容，更符合教学实际。
目录
Unit 1
Text A Spotlight on Copenhagen
Language m Use
Text B How to Create True Customer
Advocates
Unit 2
Text A A Coke and a Smile
Language m Use
Text B Knowing Customer Internal
Feelings Builds the Bridge to High Sales
Unit 3
Text A The Rich Man and the Poor
Man
Language m Use
Text B Look up! Big Bucks in
Billboards
Unit 4
Text A The Power of a Blue Box
Language in Use
Text B China's Commercial Ties
with EU
Unit 5
Text A The Value of Time
Language in Use
Text B Howard Schultz: What Next？
Unit 6
Text A 30 is not the New 20
Language in Use
Text B How to Organize Your
Business
Unit 7
Text A Only Children: Finding the
Middle Ground Between Lonely and Lionized
Language m Use
Text B Planning a Positive Cash
Flow
Unit 8
Text A British Pub Culture
Language in Use
Text B A Copycat is Far from
Second Best in Business
Unit 9
Text A Home
Language in Use
Text B Three-point Turn --
Hyundai in America
Unit 10
Text A My Bank Account
Language m Use
Text B The Future of E-Commerce
Unit 11
Text A Leave Your Hat On, but
Lose the Jeans
Language in Use
Text B The Internet Changes Rules
of Game
Unit 12
Text A One Man Talking
Language in Use
Text B Franchising Pros and Cons:
Is Franchising Right for You?
Unit 13
Text A Night
Language
m Use
Text B Creating a High
Performance Culture -- Breathe in and out
Unit 14
Text A I Know Why the Caged Bird
Sings
Language in Use
Text B The Culture of
Collaboration: Building Bridges for Success
Unit 15
Text A Flowers in the Sky
Language in Use
Text B The Truth Behind the
Tagline of KFC
Unit 16
Text A Learning is More than a
Lecture
Language in Use
Text B The Hidden Indicators of a
Failing Project
Appendix: Intercultural Communication
Glossary
Text A Spotlight on Copenhagen
Language m Use
Text B How to Create True Customer
Advocates
Unit 2
Text A A Coke and a Smile
Language m Use
Text B Knowing Customer Internal
Feelings Builds the Bridge to High Sales
Unit 3
Text A The Rich Man and the Poor
Man
Language m Use
Text B Look up! Big Bucks in
Billboards
Unit 4
Text A The Power of a Blue Box
Language in Use
Text B China's Commercial Ties
with EU
Unit 5
Text A The Value of Time
Language in Use
Text B Howard Schultz: What Next？
Unit 6
Text A 30 is not the New 20
Language in Use
Text B How to Organize Your
Business
Unit 7
Text A Only Children: Finding the
Middle Ground Between Lonely and Lionized
Language m Use
Text B Planning a Positive Cash
Flow
Unit 8
Text A British Pub Culture
Language in Use
Text B A Copycat is Far from
Second Best in Business
Unit 9
Text A Home
Language in Use
Text B Three-point Turn --
Hyundai in America
Unit 10
Text A My Bank Account
Language m Use
Text B The Future of E-Commerce
Unit 11
Text A Leave Your Hat On, but
Lose the Jeans
Language in Use
Text B The Internet Changes Rules
of Game
Unit 12
Text A One Man Talking
Language in Use
Text B Franchising Pros and Cons:
Is Franchising Right for You?
Unit 13
Text A Night
Language
m Use
Text B Creating a High
Performance Culture -- Breathe in and out
Unit 14
Text A I Know Why the Caged Bird
Sings
Language in Use
Text B The Culture of
Collaboration: Building Bridges for Success
Unit 15
Text A Flowers in the Sky
Language in Use
Text B The Truth Behind the
Tagline of KFC
Unit 16
Text A Learning is More than a
Lecture
Language in Use
Text B The Hidden Indicators of a
Failing Project
Appendix: Intercultural Communication
Glossary
