营销英语 / 高等院校十三五规划教材
作者： 张竞，张强，李妍
出版时间：2016年6月
出版社：哈尔滨工业大学
- 哈尔滨工业大学
- 9787560360508
- 80918
- 2016年6月
- 未分类
- 未分类
- H31
张竞、张强、李妍主编的《营销英语(高等院校十三五规划教材)》涵盖营销基本知识、市场调查、营销战略、4P理论、公共关系、广告、人员推销、网络营销、营销管理等内容。每章配有基本单词释义、课外阅读，以便学生和教师系统地学习和巩固相关知识。本书旨在帮助学生掌握营销专业基础英语，培养其在今后工作中运用英语进行实际营销活动的能力。本书既注重理论创新，又很好地将理论知识与实践运用紧密地结合起来，全书深入浅出，具有较强的可读性。
本书既可作为普通高等院校经济管理专业的教材和教辅用书，也可用作培训及自学参考书。
Chapter 1：Introduction of Marketing
Part One：Text
Part Two：Questions
Part Three：Words and Phrases
Part Four：Further Reading
Chapter 2：Nature of Marketing
Part One：Text
Part Two：Questions
Part Three：Words and Phrases
Part Four：Further Reading
Chapter 3：Marketing Environment
Part One：Text
Part Two：Questions
Part Three：Words and Phrases
Part Four：Further Reading
Chapter 4：Buyer Behavior and Consumer Decision Making Process
Part One：Text
Part Two：Questions
Part Three：Words and Phrases
Part Four：Further Reading
Chapter 5：Marketing Research
Part One：Text
Part Two：Questions
Part Three：Words and Phrases
Part Four：Further Reading
Chapter 6：Market Segmentation
Part One：Text
Part Two：Questions
Part Three：Words and Phrases
Part Four：Further Reading
Chapter 7：New Product Development
Part One：Text
Part Two：Questions
Part Three：Words and Phrases
Part Four：Further Reading
Chapter 8：Managing the Marketing Mix
Part One：Text
Part Two：Questions
Part Three：Words and Phrases
Part Four：Further Reading
Chapter 9：Pricing
Part One：Text
Part Two：Questions
Part Three：Words and Phrases
Part Four：Further Reading
Chapter 10：Distribution Channel Management
Part One：Text
Part Two：Questions
Part Three：WordS and Phrases
Part Four：Further Reading
Chapter 11：Promotion Mix
Part One：Text
Part Two：Questions
Part Three：Words and Phrases
Part Four：Further Reading
Chapter 12：The Marketing of Services
Part One：Text
Part Two：Questions
Part Three：W0rds and Phrases
Part Four：Further Reading
Chapter 13：E-Marketing
Part One：Text
Part Two：Questions
Part Three：Words and Phrases
Part Four：Further Reading
Chapter 14：International Marketing
Part One：Text
Part Two：Questions
Part Three：Words and Phrases
Part Four：Further Reading
References
