- 东北财经大学出版社
- 9787565410741
- 65165
- 0043157093-6
- 16开
- 2013年4月
- 文学
- 外国语言文学
- H319.4
- 财经类通用
- 本科
《商务英语(21世纪高等院校国际经济与贸易专业精品教材)》的作者是冯琳、魏巍。
Section I: Fundamentals
Unit 1 : Economic Climate
Unit 2 : Management Introduction
Unit 3 : Market and Competition
Unit 4 : Business Entity
Unit 5 : Corporate Culture
Unit 6 : Corporate Governance & Structure
Section II: As an Employee
Unit 7 : Job Description & Title
Unit 8 : Job Advertisement & Application
Unit 9 : Job Interview
Unit 10: Job Mission Statement
Unit 11 : Employment Contract
Unit 12 : New Employee Training
Unit 13: Office Politics
Unit 14: Business Letter
Unit 15: Business Call
Unit 16: Business Graphs & Charts
Unit 17: Business Meeting
Unit 18 : Effective Presentation
Unit 19: Business Travel
Unit 20 : Business Etiquette
Section III: Managing People
Unit 21 : Organize a Team
Unit 22: Motivation
Unit 23 : Advertisement
Unit 24 : Management Strategy
Unit 25 : Business Report & Case
Unit 26 : Public Relations
Section IV: Executive
Unit 27 : CFO & Finance
Unit 28 : CTO & Technology Innovation
Unit 29 : CIO & Stocks
Unit 30 : CMO & Marketing
Unit 31 : CEO & Business Ethics
Unit 32 : COO
References
