CHAPTER ONE Introduction to News and the Medium

  I. News

  II. News Values

  III. Hard News and Soft News

  IV. Media

  V. Newspapers and Magazines in USA and UK

  VI. News Agency

CHAPTER TWO Introduction to Sections of Medium

  Sections of a Newspaper

CHAPTER THREE Understanding News Headline

  I. Knowing Newspaper Headline

  II. Features of the English Newspaper Headline

  III. News Headline Grammar

  IV. Rhetorical Devices Of English Newspaper Headline

  V. Different Types of Newspaper Headline

  VI. Headline Vocabulary

CHAPTER FOUR Readihg News Lead

  I. News Lead and Summary Sentence

  II. Direct Lead

  III. Delayed Lead

  IV. The Inverted Pyramid Form

  V. Understanding News Lead

CHAPTER FIVE Different News Types

  I. News Types

  II. The Layout of Newspaper

CHAPTER SIX Advertisement Reading

  I. Features of Advertising English

  I1. Classified Advertisements

  II1. Cultural Differences in Advertising Texts

CHAPTER SEVEN Methods of News Reading

  Critical Reading

CHAPTER EIGHT Introduction to Internet News Reading

  I. The Superiority of Internet as a Mass Medium

  II. Linguistic Features of Internet News

  III. The layout of Newspaper Website

  IV. How to Search News on the Internet

CHAPTER NINE English-Chinese News Translation

  I. Translating News Headlines

  II. Translating News Leads

  III. Translating News Body

  IV. Cultural Awareness in English-Chinese News Translation

CHAPTER TEN Introduction to English Newspaper Formats

  I. Broadsheet

  II. Tabloid--A sensational, Gossip-filled Newspaper

  III. Compact Newspaper--Tabloid Format Newspaper

  IV. Berliner (format)

  V. Switch to Smaller Sizes

CHAPTER ELEVEN NewMedia

  I. Interactivity and New Media

  II. Microblog--an Information Platform of New Media Era

  III. Twitter &Sina' s Weibo

  IV. Viber and Wechat

  V. Newspapers in New Media Context

CHAPTER TWELVE Making a Newspaper

  I. Technical Support

  II. Making Your Own Classroom Paper

  III. Resources

CHAPTER THIRTEEN Selected News Stories

APPENDIX Journalistic Vocabulary