注册 登录 进入教材巡展
#
  • #

出版时间:2014年8月

出版社:清华大学出版社

以下为《管理沟通双语教程》的配套数字资源,这些资源在您购买图书后将免费附送给您:
  • 清华大学出版社
  • 9787302366713
  • 1-1
  • 33790
  • 0043151056-9
  • 平装
  • 16开
  • 2014年8月
  • 497
  • 管理学
  • 管理科学与工程
  • C93
  • 工商管理
  • 本科
内容简介
管理沟通是一门实践性很强的课程。本书将管理沟通的理论知识与基本技能紧密结合,在理论阐述的基础上注重提升读者的实际操作能力。任志霞主编的《管理沟通双语教程》内容涵盖四大模块:一、管理沟通基础,在提出基本概念的基础上,阐述有效沟通的原理、沟通策略的选择;二、个人沟通技能,探讨倾听和面谈技能、口头沟通中的演讲与视觉辅助手段、笔头沟通中的商务信函写作;三、组织沟通技能,介绍组织内部和外部沟通、会议组织与沟通;四、管理沟通专题,包括非言语沟通、跨文化沟通以及冲突沟通等。
本书可作为高等院校经济管理类专业本科生、研究生,以及MBA、EMBA相关课程的学习教材,也可作为企业经营管理者的培训参考用书。
目录

Chapter 1  Introduction to Management Communication


  Introduction


  Section 1: Defining Communication


    1.Communication


    2.Management Communication


    3.Importance of Communication in an Organization


  Section 2: Communication Process


    1.Communication Process


    2.Means of Communication


  Section 3: Communication Flows in an Organization


    1.The Levels of Communication


    2.Communication Flow in Organizations


  Section 4: Communication Barriers


    1.Communication Barriers


    2.Overcoming Communication Barriers


  Part One: Case Study


  Part Two: Class Practice


  Part Three: Discussion Questions


  Part Four: Further Reading


  Reference


Chapter 2  Communication Strategy


  Introduction


  Section 1: Communicator Strategy


    1.What is Your Objective?


    2.What Communication Style do You Choose?


    3.What is Your Credibility?


  Section 2: Audience Strategy


    1.Who are They?


    2.What do They Know and Expect?


    3.What do They Feel?


    4.How Can You Motivate Them?


  Section 3: Message Strategy


    1.Emphasize Your Conclusion


    2.Organize Your Message


  Section 4: Channel Choice Strategy


    1.Written Channels


    2.Oral-only Channels


    3.Blended Channels


  Section 5: Culture Strategy


  Part One: Case Study


  Part Two: Class Practice


  Part Three: Discussion Questions


  Part Four: Further Reading


  Reference


Chapter 3  Listening and Feedback


  Introduction


  Section 1: Defining Listening


    1.To be a Good Listener is not Easy


    2.Defining Listening


    3.Listening is a Process


  Section 2: Barriers of Listening


    1.Barriers of Listening


    2.Ten Worst Listening Habits


  Section 3: Effective Listening


    1.Effective Listening


    2.Suggestion for Effective Listening


  Section 4: Feedback in Listening


    1.Power of Feedback


    2.Vital Components to the Feedback


    3.Giving and Receiving Feedback


  Part One: Case Study


  Part Two: Class Practice


  Part Three: Discussion Questions


  Part Four: Further Reading


  Reference


Chapter 4  Speaking


  Introduction


  Section 1: Defining Speaking


    1.People Often Fear Before Making Presentations


    2.How to Overcome the Fears


    3.The Process of Speaking


    4.Elements of Speaking


    5.Purposes for Speaking


  Section 2: How to Structure Speaking


    1.Preparing What to Say


    2.Preparing Your Notes


    3.Questions and Answers


    4.Other Speaking Situations


  Section 3: Skills of Effective Speaking


    1.Do Speak up.Don’t Mumble


    2.Do be Brief.Don’t Talk on and on about Your Points


    3.Do Look at Your Listeners.Don’t Avoid Looking at Your Listeners


    4.Do Organize Your Points.Don’t Ramble


    5.Do Use Visual Aids When Appropriate.Don’t Rely Only on Speaking


    6.Do Use Natural Gestures.Don’t be Stiff


    7.Do Maintain a Comfortable Pace.Don’t Rush or Dawdle


  8.Do Vary Your Volume, Pitch, and Tone.Don’t Talk without Showing


  or Expression


    9.Do Use Pauses Effectively.Don’t Stop and Start


    10.Do Listen.Don’t Ignore Your Listeners’ Gestures or Comments


  Part One: Case Study


  Part Two: Class Practice


  Part Three: Discussion Questions


  Part Four: Further Reading


  Reference


Chapter 5  Negotiation


  Introduction


  Section 1: Defining Negotiation


    1.What is Negotiation?


    2.Bargain and Negotiation


    3.Characters of Negotiation


    4.Stages of Negotiation


  Section 2: The Principle of Negotiation


    1.The History and Development of Principled Negotiation


    2.Principled Negotiation


  Section 3: Negotiation Strategy


    1.The System for Negotiation Goal


    2.Four Common Strategies


    3.Characteristics of Different Engagement Strategies


  Section4: The Skills of Successful Negotiation


    1.Preparing for a Successful Negotiation


    2.Style is Critical


    3.Emotion is Important


    4.Finding a Fair Compromise


    5.Negotiating Successfully


    6.Six Common Pitfalls to Avoid


  Part One: Case Study


  Part Two: Class Practi