管理沟通双语教程 / 十二五普通高等教育规划教材·经管系列
作者: 任志霞、张世云
出版时间:2014年8月
出版社:清华大学出版社
- 清华大学出版社
- 9787302366713
- 1-1
- 33790
- 0043151056-9
- 平装
- 16开
- 2014年8月
- 497
- 管理学
- 管理科学与工程
- C93
- 工商管理
- 本科
本书可作为高等院校经济管理类专业本科生、研究生,以及MBA、EMBA相关课程的学习教材,也可作为企业经营管理者的培训参考用书。
Chapter 1 Introduction to Management Communication
Introduction
Section 1: Defining Communication
1.Communication
2.Management Communication
3.Importance of Communication in an Organization
Section 2: Communication Process
1.Communication Process
2.Means of Communication
Section 3: Communication Flows in an Organization
1.The Levels of Communication
2.Communication Flow in Organizations
Section 4: Communication Barriers
1.Communication Barriers
2.Overcoming Communication Barriers
Part One: Case Study
Part Two: Class Practice
Part Three: Discussion Questions
Part Four: Further Reading
Reference
Chapter 2 Communication Strategy
Introduction
Section 1: Communicator Strategy
1.What is Your Objective?
2.What Communication Style do You Choose?
3.What is Your Credibility?
Section 2: Audience Strategy
1.Who are They?
2.What do They Know and Expect?
3.What do They Feel?
4.How Can You Motivate Them?
Section 3: Message Strategy
1.Emphasize Your Conclusion
2.Organize Your Message
Section 4: Channel Choice Strategy
1.Written Channels
2.Oral-only Channels
3.Blended Channels
Section 5: Culture Strategy
Part One: Case Study
Part Two: Class Practice
Part Three: Discussion Questions
Part Four: Further Reading
Reference
Chapter 3 Listening and Feedback
Introduction
Section 1: Defining Listening
1.To be a Good Listener is not Easy
2.Defining Listening
3.Listening is a Process
Section 2: Barriers of Listening
1.Barriers of Listening
2.Ten Worst Listening Habits
Section 3: Effective Listening
1.Effective Listening
2.Suggestion for Effective Listening
Section 4: Feedback in Listening
1.Power of Feedback
2.Vital Components to the Feedback
3.Giving and Receiving Feedback
Part One: Case Study
Part Two: Class Practice
Part Three: Discussion Questions
Part Four: Further Reading
Reference
Chapter 4 Speaking
Introduction
Section 1: Defining Speaking
1.People Often Fear Before Making Presentations
2.How to Overcome the Fears
3.The Process of Speaking
4.Elements of Speaking
5.Purposes for Speaking
Section 2: How to Structure Speaking
1.Preparing What to Say
2.Preparing Your Notes
3.Questions and Answers
4.Other Speaking Situations
Section 3: Skills of Effective Speaking
1.Do Speak up.Don’t Mumble
2.Do be Brief.Don’t Talk on and on about Your Points
3.Do Look at Your Listeners.Don’t Avoid Looking at Your Listeners
4.Do Organize Your Points.Don’t Ramble
5.Do Use Visual Aids When Appropriate.Don’t Rely Only on Speaking
6.Do Use Natural Gestures.Don’t be Stiff
7.Do Maintain a Comfortable Pace.Don’t Rush or Dawdle
8.Do Vary Your Volume, Pitch, and Tone.Don’t Talk without Showing
or Expression
9.Do Use Pauses Effectively.Don’t Stop and Start
10.Do Listen.Don’t Ignore Your Listeners’ Gestures or Comments
Part One: Case Study
Part Two: Class Practice
Part Three: Discussion Questions
Part Four: Further Reading
Reference
Chapter 5 Negotiation
Introduction
Section 1: Defining Negotiation
1.What is Negotiation?
2.Bargain and Negotiation
3.Characters of Negotiation
4.Stages of Negotiation
Section 2: The Principle of Negotiation
1.The History and Development of Principled Negotiation
2.Principled Negotiation
Section 3: Negotiation Strategy
1.The System for Negotiation Goal
2.Four Common Strategies
3.Characteristics of Different Engagement Strategies
Section4: The Skills of Successful Negotiation
1.Preparing for a Successful Negotiation
2.Style is Critical
3.Emotion is Important
4.Finding a Fair Compromise
5.Negotiating Successfully
6.Six Common Pitfalls to Avoid
Part One: Case Study
Part Two: Class Practi