物流英语 / 21世纪高职高专规划教材·物流管理系列
¥22.00定价
作者: 欧阳斌、张耀平
出版时间:2014年8月
出版社:清华大学出版社
- 清华大学出版社
- 9787302220961
- 1-5
- 192568
- 16开
- 2014年8月
- 管理学
- 工商管理
- F25
- 英语
- 高职高专
内容简介
《物流英语》是物流专业学生的一门必修课程,旨在培养学生在物流实践中的英语交流技能。本书共12章,主要内容有物流概念、供应链管理、物流运输、第三方物流、零售供应链、连锁超市、配送中心、多式联运、采购管理、物流信息管理、客户服务、包装与条码识别。本书适合作为高职高专类物流专业学生的专业英语或双语教学教材,也可作为市场营销、国际贸易等专业学生的教材。
目录
Chapter 1 Logistics Text 1 What is Logistics? Role Play 1 Placing an Order Text 2 The Definition of Logistics Role Play 2 Deliveries and Suppliers Case Study Logistics at Wal-Mart Test Chapter 2 Supply Chain Management Text 1 Role of Logistics in the Supply Chain Role Play 1 Conversation with Forward Air President ( I ) Text 2 What is Supply Chain Management? Role Play 2 Conversation with Forward Air President ( II ) Case Study Future Trends in Supply Chain Management Test Chapter 3 Transportation Text 1 The Purpose of Transportation Role Play 1 UK Transportation Conversation Text 2 Definition of Transportation Role Play 2 Ground Transportation Case Study Yamato Transport Co., Ltd. .Test Chapter 4 A Third Party Logistics Provider Text I What is Outsourcing? Role Play I Problems with a Client Text 2 Definition of Third Party Logistics Role Play 2 Sales Terminology Case Study How to Select a Third-Party Logistics Provider Test Chapter 5 Retailing Logistics Text 1 Retail Supply Chains Role Play 1 A Retail Conversation Text 2 Retailing Logistics in U.K. Role Play 2 Meeting with Customers Case Study Grampian Country Food Group Test Chapter 6 Chain Store Text 1 Standardization of the Operation of Chain Stores--An Opinion Role Play 1 British Food Text 2 Definition of Chain Stores Role Play 2 Bargaining at a Flea-Market Case Study McDonald's Corporation Test Chapter 7 Distribution Center Text 1 What Is a Distribution Center? Role Play 1 Target Distribution Center Text 2 Warehouse Management Role Play 2 Distribution Opportunities Case Study Turbocharged Warehouse & Distribution Center Test Chapter 8 Intermodal Transportation Text 1 Containerization-Past,Present and Future Role Play 1 Import and Export Business Text 2 The Nature of Intermodalism Role Play 2 The Economics Case Study International Transportation Operation Test Chapter 9 Procurement Text 1 Definition about Procurement Role Play 1 An Office in the University of Paisley Text 2 Application of Procurement Systems Role Play 2 An Office in the University of Paisley Case Study United Nations' Procurement Methods Test Chapter 10 Information Management Text 1 Logistics Information and Communication Technology Role Play 1 Using a Computer Text 2 Information Application Role Play 2 Hooking Up My Computer Case Study Use of EDI in the Supply Chain Test Chapter 11 Customer Service Text 1 Eight Rules for Good Customer Service Role Play 1 Customer Services ( I ) Text 2 Developing a Logistics Service Quality Scale Role Play 2 Customer Services ( II ) Case Study Back-to-back Supply Chain Services Is More Than Just Logistics Test Chapter 12 Packaging Text 1 Introduction to Packaging Role Play 1 The Packaging ( I ) Text 2 Packaging Types Role Play 2 The Packaging ( II ) Case Study Coca-Cola Company Test Appendix A Logistics Documents Appendix B Abbreviations Reference