- 高等教育出版社
- 9787040296372
- 181808
- 0063151024-5
- 异16开
- 管理学
- 工商管理
- F740.4
- 国际经济
- 高职高专
《国际商务管理(英文版)》率先应用多元化评价体系,教材中配备了操作性强、评估标准明确的“教学评估指导”,要求教学双方实施评估标准、内容、形式、方法、主体、时段的多元化。多元化评估有利于客观地评估学生的职业能力和促进学生持续地学习,培养学生良好的自学能力和自我评价能力。
Chapter 1 Foundations of Management
Part Ⅰ Defining Management
Part Ⅱ The Essence of Management
Part Ⅲ The Development of Management Thoughts
Chapter 2 Business Organizations
Part Ⅰ Business Planning
Part Ⅱ Organization Charts and Organization Structure
Part Ⅲ Forms of Business Ownership
Chapter 3 Strategic Management
Part Ⅰ Strategy and Strategic Management
Part Ⅱ The Strategic Management Process
Part Ⅲ Levels of Strategy
Chapter 4 Organizational Culture
Part Ⅰ Getting to Know Organizational Culture
Part Ⅱ Identifying Types of Organizational Culture
Part Ⅲ Learning to Read Organizational Culture
Part Ⅳ Diagnosing Organizational Culture
Chapter 5 Management Communication
Part Ⅰ Introduction to Communication
Part Ⅱ Dimensions of Communication
Part Ⅲ Organizational Communication
Chapter 6 Operations Management
Part Ⅰ Definition and Strategies of Operations Management
Part Ⅱ Operations Controls
Part Ⅲ Production Processes and Technology
Chapter 7 Human Resource Management
Part Ⅰ Introduction
Part Ⅱ Human Resource Management Activities
Part Ⅲ Environmental Concerns and Current Issues
Chapter 8 Financial Management
Part Ⅰ Accounting and Financial Analysis
Part Ⅱ Financing
Part Ⅲ Merger and Acquisition
Chapter 9 Marketing Management
Part Ⅰ Developing and Pricing Products
Part Ⅱ Distributing Products
Part Ⅲ Promoting Products
Chapter 10 Project Management
Part Ⅰ Introduction to a Project
Part Ⅱ Project Life Cycle
Part Ⅲ Project Management
Appendix
Assessment Guidance
Aims
Assessment Procedures and Methods
Demonstrating Knowledge and Understanding
Roles of Student/Assessor
Assessment Criteria
Bibliography