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出版社:高等教育出版社

以下为《国际商务管理》的配套数字资源,这些资源在您购买图书后将免费附送给您:
  • 高等教育出版社
  • 9787040296372
  • 181808
  • 0063151024-5
  • 异16开
  • 管理学
  • 工商管理
  • F740.4
  • 国际经济
  • 高职高专
内容简介
张丽莲和杨文明主编的《国际商务管理(英文版)》的编写借鉴英国国家职业资格证书(NVQ)教育科学的教学指导思想、先进实用的育人理念、以学生为中心的教学方法、模块化的教学方式、重在过程的多元化教学评价、强调就业能力的素质教育实践,从选材、体例到评价都体现了国际上先进的职业教育理念。
《国际商务管理(英文版)》率先应用多元化评价体系,教材中配备了操作性强、评估标准明确的“教学评估指导”,要求教学双方实施评估标准、内容、形式、方法、主体、时段的多元化。多元化评估有利于客观地评估学生的职业能力和促进学生持续地学习,培养学生良好的自学能力和自我评价能力。
目录

Chapter 1 Foundations of Management


  Part Ⅰ Defining Management


  Part Ⅱ The Essence of Management


  Part Ⅲ The Development of Management Thoughts


Chapter 2 Business Organizations


  Part Ⅰ Business Planning


  Part Ⅱ Organization Charts and Organization Structure


  Part Ⅲ Forms of Business Ownership


Chapter 3 Strategic Management


  Part Ⅰ Strategy and Strategic Management


  Part Ⅱ The Strategic Management Process


  Part Ⅲ Levels of Strategy


Chapter 4 Organizational Culture


  Part Ⅰ Getting to Know Organizational Culture


  Part Ⅱ Identifying Types of Organizational Culture


  Part Ⅲ Learning to Read Organizational Culture


  Part Ⅳ Diagnosing Organizational Culture


Chapter 5 Management Communication


  Part Ⅰ Introduction to Communication


  Part Ⅱ Dimensions of Communication


  Part Ⅲ Organizational Communication


Chapter 6 Operations Management


  Part Ⅰ Definition and Strategies of Operations Management


  Part Ⅱ Operations Controls


  Part Ⅲ Production Processes and Technology


Chapter 7 Human Resource Management


  Part Ⅰ Introduction


  Part Ⅱ Human Resource Management Activities


  Part Ⅲ Environmental Concerns and Current Issues


Chapter 8 Financial Management


  Part Ⅰ Accounting and Financial Analysis


  Part Ⅱ Financing


  Part Ⅲ Merger and Acquisition


Chapter 9 Marketing Management


  Part Ⅰ Developing and Pricing Products


  Part Ⅱ Distributing Products


  Part Ⅲ Promoting Products


Chapter 10 Project Management


  Part Ⅰ Introduction to a Project


  Part Ⅱ Project Life Cycle


  Part Ⅲ Project Management


Appendix


Assessment Guidance


Aims


Assessment Procedures and Methods


Demonstrating Knowledge and Understanding


Roles of Student/Assessor


Assessment Criteria


Bibliography