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出版时间:2016年10月

出版社:清华大学出版社

以下为《职场英语》的配套数字资源,这些资源在您购买图书后将免费附送给您:
  • 清华大学出版社
  • 9787302450641
  • 1-1
  • 177182
  • 0043171884-0
  • 平装
  • 16开
  • 2016年10月
  • 文学
  • 外国语言文学
  • H31
  • 英语
  • 本科
内容简介
刘洪娇、陆军编著的《职场英语》是为大学在校生编写的实用性英语教材,旨在帮助学生在用英语交流的不同职场中建立信心,启发和创造环境,通过口语表达和讨论设定话题,接触到较正式的、用于各种职场的实用英语。本教材应用面广、实用性强,符合教育部大学英语教学改革工作所确定的加强实用性英语教学,全面提高大学生英语应用能力的教改方向。
本教材由10个单元组成,内容涉及信函写作、商务会议、谈判、求职面试等与职场英语相关的各个方面。各单元均由情景对话、背景知识和实践练习这三部分构成。
实践练习包括口语练习和书面练习,力求将课堂知识应用到实际,成为本教材改进增强的重点之一,也不失为其亮点之一。
目录

Unit 1 Job Interviews


  Useful Words and Expressions


  Section A Preparation


    Text A How to Prepare for a Job Interview


    Text B Don’t Give Answers, Tell Stories


  Section B Possible Problems


    Text A Are You Over-Preparing for Your Interview


    Text B Topics to Avoid for Job Interviews


  Section C About Salary


    Text A Salary Negotiation


    Text B When and How to Disclose Your Salary Requirements


  Section D Interview Taboos


    Text A Ten Things Not to Say in a Job Interview


    Text B Please Don’t Do These Eight Things in an Interview


Unit 2 Business Etiquette


  Useful Words and Expressions


  Section A Telephone Etiquette


    Text A Business Telephone Etiquette


    Text B Tips for Great Business Phone Call Etiquette


  Section B Reception Etiquette


    Text A How to Receive Visitors and Behave with Them in Your Office


    Text B How to Behave as a Visitor or a Guest


  Section C Meeting Etiquette


    Text A Meeting Etiquette


    Text B Business Meetings


  Section D Table Manners


    Text A Business Lunch Etiquette in China


    Text B Mind Your Table Manners


Unit 3 Personal Letters


  Useful Words and Expressions


  Section A Job Hunting


    Text A Strategies and Techniques for Job Search Success


    Text B How to Write an Application Letter


  Section B Recommendation


    Text A How to Make a Recommendation Request


    Text B Recommendation for Employment


  Section C Resumes


    Text A Resumes


    Text B Functional Resume


  Section D Leave and Notification


    Text A How to Write a Leave of Absence Letter


    Text B Notice


Unit 4 Business Letter


  Useful Words and Expressions


  Section A Invitation


    Text A Business Invitation Letter


    Text B Friendly Invitation Letter


  Section B Certification


    Text A How to Write a Certification Letter


    Text B The Certification Letters for Employee


  Section C Complaint


    Text A How to Write a Complaint Letter


    Text B How to Respond to a Complaint Letter


  Section D Introduction


    Text A Business Introduction Letter


    Text B How to Write a Self Introduction Letter


Unit 5 Business Negotiation


  Useful Words and Expressions


  Section A Preparation


    Text A How to Plan a Negotiation Meeting


    Text B Seven Strategies That Boost Negotiation Success


  Section B Strategies and Skills


    Text A What Is Win-Win Negotiation?


    Text B The Art of Negotiating


  Section C Closing the Deal


    Text A How to Successfully Close a Negotiation


    Text B Five Tips for Closing the Deal in Business Negotiations


  Section D Dealing with Threats


    Text A  Five Ways to Deal with Threats during a Negotiation


    Text B How to Get Tough in Your Next Negotiation


Unit 6 Production and Marketing


  Useful Words and Expressions


  Section A Introduction


    Text A How to Write Product Instructions that Really Work


    Text B How to Design a Readable User Manual


  Section B Product Development


    Text A The Secret to Successful Product Design Is Simplicity


    Text B Three Ways to Use Social Media for Product Research and Development


  Section C Service Concept


    Text A Services Marketing — Moment of Truth


    Text B Customer’s Expectations and Delight


  Section D Market Structure


    Text A The Seven Ps of Marketing


    Text B Market Structures


Unit 7 Business Communication


  Useful Words and Expressions


  Section A On Business


    Text A How to Prepare for a Business Trip


    Text B How to Get Organized for a Business Trip


  Section B Communication with Customers


    Text A How to Communicate More Effectively with Customers


    Text B Simple Ways to Improve Your Communication with Clients


  Section C Communication with Employees


    Text A How to Communicate Effectively with Employees


    Text B Better Communicate with Remote Startup Employees


  Section D Communicate with


    Text A How to Communicate with Your Boss


    Text B How to Improve Communication with Your Boss


Unit 8 Perso