- 清华大学出版社
- 9787302450641
- 1-1
- 177182
- 0043171884-0
- 平装
- 16开
- 2016年10月
- 文学
- 外国语言文学
- H31
- 英语
- 本科
本教材由10个单元组成,内容涉及信函写作、商务会议、谈判、求职面试等与职场英语相关的各个方面。各单元均由情景对话、背景知识和实践练习这三部分构成。
实践练习包括口语练习和书面练习,力求将课堂知识应用到实际,成为本教材改进增强的重点之一,也不失为其亮点之一。
Unit 1 Job Interviews
Useful Words and Expressions
Section A Preparation
Text A How to Prepare for a Job Interview
Text B Don’t Give Answers, Tell Stories
Section B Possible Problems
Text A Are You Over-Preparing for Your Interview
Text B Topics to Avoid for Job Interviews
Section C About Salary
Text A Salary Negotiation
Text B When and How to Disclose Your Salary Requirements
Section D Interview Taboos
Text A Ten Things Not to Say in a Job Interview
Text B Please Don’t Do These Eight Things in an Interview
Unit 2 Business Etiquette
Useful Words and Expressions
Section A Telephone Etiquette
Text A Business Telephone Etiquette
Text B Tips for Great Business Phone Call Etiquette
Section B Reception Etiquette
Text A How to Receive Visitors and Behave with Them in Your Office
Text B How to Behave as a Visitor or a Guest
Section C Meeting Etiquette
Text A Meeting Etiquette
Text B Business Meetings
Section D Table Manners
Text A Business Lunch Etiquette in China
Text B Mind Your Table Manners
Unit 3 Personal Letters
Useful Words and Expressions
Section A Job Hunting
Text A Strategies and Techniques for Job Search Success
Text B How to Write an Application Letter
Section B Recommendation
Text A How to Make a Recommendation Request
Text B Recommendation for Employment
Section C Resumes
Text A Resumes
Text B Functional Resume
Section D Leave and Notification
Text A How to Write a Leave of Absence Letter
Text B Notice
Unit 4 Business Letter
Useful Words and Expressions
Section A Invitation
Text A Business Invitation Letter
Text B Friendly Invitation Letter
Section B Certification
Text A How to Write a Certification Letter
Text B The Certification Letters for Employee
Section C Complaint
Text A How to Write a Complaint Letter
Text B How to Respond to a Complaint Letter
Section D Introduction
Text A Business Introduction Letter
Text B How to Write a Self Introduction Letter
Unit 5 Business Negotiation
Useful Words and Expressions
Section A Preparation
Text A How to Plan a Negotiation Meeting
Text B Seven Strategies That Boost Negotiation Success
Section B Strategies and Skills
Text A What Is Win-Win Negotiation?
Text B The Art of Negotiating
Section C Closing the Deal
Text A How to Successfully Close a Negotiation
Text B Five Tips for Closing the Deal in Business Negotiations
Section D Dealing with Threats
Text A Five Ways to Deal with Threats during a Negotiation
Text B How to Get Tough in Your Next Negotiation
Unit 6 Production and Marketing
Useful Words and Expressions
Section A Introduction
Text A How to Write Product Instructions that Really Work
Text B How to Design a Readable User Manual
Section B Product Development
Text A The Secret to Successful Product Design Is Simplicity
Text B Three Ways to Use Social Media for Product Research and Development
Section C Service Concept
Text A Services Marketing — Moment of Truth
Text B Customer’s Expectations and Delight
Section D Market Structure
Text A The Seven Ps of Marketing
Text B Market Structures
Unit 7 Business Communication
Useful Words and Expressions
Section A On Business
Text A How to Prepare for a Business Trip
Text B How to Get Organized for a Business Trip
Section B Communication with Customers
Text A How to Communicate More Effectively with Customers
Text B Simple Ways to Improve Your Communication with Clients
Section C Communication with Employees
Text A How to Communicate Effectively with Employees
Text B Better Communicate with Remote Startup Employees
Section D Communicate with
Text A How to Communicate with Your Boss
Text B How to Improve Communication with Your Boss
Unit 8 Perso