商务英语写作 / 高职高专十二五规划教材·行业英语系列
￥24.00定价
作者： 熊有生
出版时间：2011年7月
出版社：北京师范大学出版社
- 北京师范大学出版社
- 9787303130054
- 174376
- 0065152947-1
- 16开
- 2011年7月
- 文学
- 外国语言文学
- H315
- 专业基础课
- 高职
内容简介
本书具有如下特点：
情景性：商务英语写作课*的挑战就是内容庞杂，低沉呆板，为解决这一问题，每篇写作以任务情景开始，后续的学习活动为完成该任务而展开，增加了教材的趣味性和真实性。
实用性：本书致力于解决商务情景下学生遇到的一些实际问题，以各种商务写作实践案例为切入点，突出其实用性。
自主性：本书任务导入、练习设计强调学生在一定的情境提示下，进行自主探索，使学生积极地参与到教学活动中去，亲身体验、亲身探索、亲身归纳与总结，处处体现学生“用中学”的理念。
新颖性：本书内容结构安排具有新颖性，体现*高职教学理念。
本书既可作为高职高专商务英语、外贸和涉外文秘等专业的教材，同时也可以作为教师、学生、相关从业人员手头必备参考资料，还可以满足商务英语、外贸和涉外文秘学生自学惑考级需要。
目录
Module One Daily Practical Writing Relating to
Business
Brief Introduction to Daily Practical Writing Relating to
Business
1.1 Fax
1.2 Notice
1.3 Public Announcement
1.4 Poster
1.5 Memorandum
1.6 Minutes
1.7 Schedule
1.8 Reception Plan
1.9 Visiting Plan
1.10 Business Report
1.11 Company Profile
1.12 Advertisement
Module Two Social Letters Relating to Business
Brief Introduction to Social Letters Relating to
Business
2.1 Letters of Invitation and Reply
2.2 Letters of Thanks
2.3 Letters of Apology
2.4 Letters of Congratulations
2.5 Letters of Sympathy
2.6 Letters of Condolence
2.7 Letters of Introduction
2.8 Letters of Complaint
2.9 Letters of Employment
2.10 Letters of Appointment
2.11 Letters of Reservation
2.12 Letters of Application
Module Three Business Letters
Brief Introduction to Business Letters
3.1 Establishing Business Relations
3.2 Enquiry
3.3 Offer
3.4 Counter-offer
3.5 Acceptance and Confirmation
3.6 Order and Contract
3.7 Payment and L/C
3.8 Packing
3.9 Shipment
3.10 Insurance
3.11 Complaints, Claims and Compensations
参考文献
Business
Brief Introduction to Daily Practical Writing Relating to
Business
1.1 Fax
1.2 Notice
1.3 Public Announcement
1.4 Poster
1.5 Memorandum
1.6 Minutes
1.7 Schedule
1.8 Reception Plan
1.9 Visiting Plan
1.10 Business Report
1.11 Company Profile
1.12 Advertisement
Module Two Social Letters Relating to Business
Brief Introduction to Social Letters Relating to
Business
2.1 Letters of Invitation and Reply
2.2 Letters of Thanks
2.3 Letters of Apology
2.4 Letters of Congratulations
2.5 Letters of Sympathy
2.6 Letters of Condolence
2.7 Letters of Introduction
2.8 Letters of Complaint
2.9 Letters of Employment
2.10 Letters of Appointment
2.11 Letters of Reservation
2.12 Letters of Application
Module Three Business Letters
Brief Introduction to Business Letters
3.1 Establishing Business Relations
3.2 Enquiry
3.3 Offer
3.4 Counter-offer
3.5 Acceptance and Confirmation
3.6 Order and Contract
3.7 Payment and L/C
3.8 Packing
3.9 Shipment
3.10 Insurance
3.11 Complaints, Claims and Compensations
参考文献
