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电子商务英语创新型教程

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作者：吴含，冯克江，陈秀梅，邓志超

出版时间：2016年10月

出版社：人民邮电出版社

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基本信息评价

出版社：人民邮电出版社
ISBN：9787115430953
图书编号：173732
出版时间：2016年10月
学科分类1：未分类
学科分类2：未分类
中图分类编号：F713.36

内容简介

　　吴含、冯克江、陈秀梅、邓志超主编的《电子商务英语创新型教程(新视角职业英语立体化规划教材)》是一本为高等院校电子商务专业学生和相关从业人员精心编制的创新型电子商务英语教材。全书结合了国内外电子商务行业和课程教学的最新动态，通过阅读、对话、案例、实操练习等多种形式，用英语帮助读者梳理了相关课程的主要知识，将专业知识贯穿在英语教学中。本书共分为8章，具体包括电子商务入门、网络营销、电子支付、物流管理、客户关系管理、网络安全、跨境电子商务、电子商务新趋势等内容。本书以够用、实用为原则，以循序渐进的方式训练和提高读者在电子商务行业中的英语交际能力、应用能力。

　　本书可作为应用型本科、高职高专等电子商务及相关专业在校学生的教材，也适合各企事业单位电子商务相关从、世人员学习和参考。

Chapter 1 Introduction to Electronic Commerce

　Part 1 Lead-in

　Part 2 Intensive Reading

　Text A China’s Other E-commerce Giant Follows Its Own Path

　Text B Major Types of E-commerce

　Part 3 Situational Dialogue

　Dialogue 1 Running an Online Business

　Dialogue 2 What Kind of E-commerce Suits Our Business

　Part 4 Extensive Reading

　Part 5 Self-assessment Exercises： Thinking and Practice

Chapter 2 E-marketing

　Part 1 Lead-in

　Part 2 Intensive Reading

　Text A How to Make Your E-mail Marketing Simple，Clear and Awesome

　Text B What’s SEO

　Part 3 Situational Dialogue

　Dialogue 1 Common Types of E-marketing

　Dialogue 2 Social Media Networks in China

　Part 4 Extensive Reading

　Part 5 Self-assessment Exercises： Thinking and Practice

Chapter 3 Electronic Payment

　Part 1 Lead-in

　Part 2 Intensive Reading

　Text A How to Use PayPal on the Google Play Store

　Text B How to Use Apple Pay

　Part 3 Situational Dialogue

　Dialogue 1 Different Types of E-payment

　Dialogue 2 How Electronic Payment Works

　Part 4 Extensive Reading

　Part 5 Self-assessment Exercises： Thinking and Practice

Chapter 4 Logistics Management

　Part 1 Lead-in

　Part 2 Intensive Reading

　Text A Amazon and Its Own Delivery

　Text B Using Logistics Technology to Start a Business

　Part 3 Situational Dialogue

　Dialogue 1 Send a Figure Through Express Mail

　Dialogue 2 Tracking the Mail

　Part 4 Extensive Reading

　Part 5 Self-assessment Exercises：Thinking and Practice

Chapter 5 Customer Relationship Management

　Part 1 Lead-in

　Part 2 Intensive Reading

　Text A What is Social CRM

　Text B How to Serve Your Social CRM in a Better Way

　Part 3 Situational Dialogue

　Dialogue 1 Introduce the CRM into the Company’s Management System

　Dialogue 2 How Could I Improve the Application of CRM in Sales

　Part 4 Extensive Reading

　Part 5 Self-assessment Exercises：Thinking and Practice

Chapter 6 Cyber-attack and Internet Fraud

　Part 1 Lead-in

　Part 2 Intensive Reading

　Text A How to Prevent Cyber-attack

　Text B Be Cautious When Shopping Online

　Part 3 Situational Dialogue

　Dialogue 1 Internet Fraud

　Dialogue 2 Hacked E-mail Account

　Part 4 Extensive Reading

　Part 5 Self-assessment Exercises： Thinking and Practice

Chapter 7 Cross-border E-commerce

　Part 1 Lead-in

　Part 2 Intensive Reading

　Text A How to Develop Overseas Customers Online

　Text B How Not to Be a Spammer

　Part 3 Situational Dialogue

　Dialogue 1 Develop Foreign Customer by Face Book

　Dialogue 2 E-mail Direct Marketing in Foreign Trade

　Part 4 Extensive Reading

　Part 5 Self-assessment Exercises： Thinking and Practice

Chapter 8 New Trends in E-commerce

　Part 1 Lead-in

　Part 2 Intensive Reading

　Text A The Era of“Internet+”in China

　Text B The Era of WeChat Business

　Part 3 Situational Dialogue

　Dialogue 1 Shopping with Smart Phone

　Dialogue 2 Cash Burning on E-commerce

　Part 4 Extensive Reading

　Part 5 Self-assessment Exercises： Thinking and Practice

附录1 阅读篇章译文

附录2 课后练习参考答案

附录3 2010-2014年全国自考《电子商务英语》试卷及答案