前言

Unit 1　A Brief Introduction to Tourism

　Listening　 Situation 1　 Interviewing for the Job as a Tourist Guide

　　Situation 2　Talking about How to Make a Good First Impression

　Speaking　 Situation 3　Being Asked about Education Experience at an Interview

　　Situation 4　Being Asked about Work Objectives at an Interview

　Reading　　Passage 1　 Tourism in China

　　Passage 2　 A Brief History of Tourism

　　Passage 3　 Tourism and Hotel Industry

　Writing　　Resume

　Workplace Project

　Career Salon

　New Words and Expressions

Unit 2　Operation and Management of Travel Agencies

　Listening　 Situation 1　Meeting Foreign Tourists at the Airport

　　Situation 2　Checking in at the Airport as a Guide for foreign Tourists

　Speaking　 Situation 3　Seeing off a Manager of a Foreign Travel Service in the Hotel

　　Situation 4　Seeing off Foreign Tourists at the Airport

　Reading　　Passage 1　　How Do Travel Agencies Operate.'?

　　Passage 2　 The 10 Best Travel Companies to Work for

　　Passage 3　 Some Special Travel Companies You May Be Interested in

　Writing　　An Application Letter

　　Reply to the Application Letter

　Workplace Project

　Career Salon

　New Words and Expressions

Unit 3　Hospitality Culture

　Listening　 Situation 1　Making Hotel Reservations by Telephone

　　Situation 2　Checking in at a Hotel

　Speaking　 Situation 3　Booking a Flight by Telephone

　　Situation d　Booking a Connecting Flight

　Reading　　Passage 1　 Hospitality Industry

　　Passage 2　 Motel

　　Passage 3　 Hilton Hotels & Resorts

　Writing　　A Letter of Inquiry

　　Reply to the Inquiry Letter

　Workplace Project

　Career Salon

　New Words and Expressions

Unit 4　Basic Guidelines for Travelers I

　Listening　 Situation 1　Meeting Foreign Tourists in a Scenic Spot

　　Situation 2　Talking about the Job as a Good Guide

　Speaking　 Situation 3　Exchanging Money

　　Situation g　Cashing Traveler's Checks

　Reading　　Passage 1　 For Young People Traveling to Europe

　　Passage 2　 The Best Places to Visit in Europe

　　Passage 3　 A Safe Trip Abroad

　Writing　　Tour Advertisement

　Workplace Project

　Career Salon

　New Words and Expressions

Unit 5　Exhibition Tourism

　Listening　 Situation 1　Introducing a Tour Plan to Customers

　　Situation 2　Talking about ""Dos"" and ""Don'ts"" for Exhibitors

　Speaking　 Situation 3　Asking for Information about the Price of a Booth

　　Situation 4　Making a Booth Reservation at an Exhibition

　Reading　　Passage 1　 MICE Tourism in China

　　Passage 2　 Sanya: Creating a Paradise for MICE

　　Passage 3　 Three New Strategies to Boost MICE Visitor Numbers

　Writing　　A Complaint Letter

　　Reply to the Complaint Letter

　Workplace Project

　Career Salon

　New Words and Expressions

Unit 6　Tourism Marketing

　Listening　 Situation 1　Inquiring about One-day-trip by Phone

　　Situation 2　Talking about How to Become a Good Travel Agent

　Speaking　 Situation 3　Talking about the Food Festival

　　Situation 4　Talking about the Beer Festival

　Reading　　Passage 1　 Tourism Marketing

　　Passage 2　 Consumer-based Branding for Australia in an Emerging Market

　　Passage 3　 Future Research Directions in Tourism Marketing

　Writing　　Memo

　Workplace Project

　Career Salon

　New Words and Expressions

Unit 7　Tourism Etiquette

　Listening　 Situation 1　Ordering at a Restaurant

　　Situation 2　Keeping an Eye on Table Manners

　Speaking　 Situation 3　Applying for Visa in Foreign Affairs Office

　　Situation 4　Inquiring for Visa Application by Telephone

　Reading　　Passage 1　 Cultural Diversity: Dietary Habits of Mexican-Americans

　　Passage 2　 Etiquette in Europe

　　Passage 3　 Cultural Etiquette in Australia

　Writing　　Agenda for a Minnan Trip

　Workplace Project

　Career Salon

　New Words and Expressions

Unit 8　Leisure Tourism

　Listening　 Situation 1　Talking about Cultural Differences

　　Situation 2　Preparing for Traveling Abroad

　Speaking　 Situation 3　Delivering a Welcome Speech

　　Situation 4　Delivering a Farewell Speech

　Reading　　Passage 1　 China's Leisure Industry

　　Passage 2　 The Leisure Industry

　　Passage 3　 12 Tips for Successful Travel Agency Presentations

　Writing　　An Abstract for a Thesis

　Workplace Project

　Career Salon

　New Words and Expressions

Appendix Ⅰ　Key to Exercises

Appendix Ⅱ　Scripts for Listening

Appendix Ⅲ　Chinese Translation of the Reading Passages

Appendix Ⅳ　Glossary