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出版时间:2015年7月

出版社:北京理工大学出版社

以下为《实用国际商务英语谈判与沟通》的配套数字资源,这些资源在您购买图书后将免费附送给您:
  • 北京理工大学出版社
  • 9787568206679
  • 152428
  • 2015年7月
  • 未分类
  • 未分类
  • H31
内容简介

  李之松主编的《实用国际商务英语谈判与沟通》共由11个章节组成,其中包括国际商务谈判概论、国际商务谈判过程、国际商务谈判的基本环节、国际商务谈判人员的基本素质、国际商务谈判的管理、国际商务谈判的策略与技巧、国际商务谈判礼仪、国际商务价格谈判、国际商务合同谈判、国际商务谈判的语言技巧和非业务沟通,除了价格谈判和合同谈判,其余9章内容具有通用性,是所有国际商务谈判人员均需掌握的基础性知识和技能,价格谈判和合同谈判具有专业性,国际商务谈判人员需要具备这些专业知识以便在谈判过程中占据更大的主动权。

目录

Chapter One An Overview of International Business


 Negotiations


 Section 1 Outline of the Book


 Section 2 Definition of International Business Negotiations


 Section 3 Theories of International Business Negotiations


 Section 4 Features of International Business Negotiations


 Section 5 Objectives of International Business Negotiations


 Section 6 Categories of International Business Negotiations


 Section 7 PRAM Model for International Business Negotiations


 Section 8 Principles of International Business Negotiations


 Section 9 A Case of International Business Negotiations:


 How Giving Face Can Brew Success


 Knowledge added: Top Ten Practical Tips for International Business


 Negotiations


Chapter Two Process of International Business Negotiations


 Section 1 A Framework of International Business Negotiations


 Section 2 Preparation for International Business Negotiations


 Section 3 Opening of International Business Negotiations


 Section 4 Formal Information Exchange of International Business


 Negotiations


 Section 5 Concession and Agreement of International Business


 Negotiations


 Section 6 Agreement Execution of International Business


 Negotiations


 Section 7 Simulation of International Business Negotiations


 Section 8 Case Study: A Successful International Business


 Negotiation


 Knowledge added: Business Negotiation--NO TRICKS


Chapter Three Basic Links of International Business Negotiations


 Section 1 Introduction


 Section 2 Inquiries


 Section 3 Offers


 Section 4 Counter-offers


 Section 5 Acceptance


 Section 6 Conclusion of a Business Contract


 Section 7 Case Study: Shopping Tote Bag Negotiations


Chapter Four Basic Qualities of International Business


 Negotiators


 Section 1 Requirements for Qualified International Business


 Negotiators


 Section 2 Responsibilities of International Business Negotiators


 Section 3 Teamwork for the Negotiating Team


 Section 4 Simulation of International Business Negotiations


 Section 5 Case Study: Chinese Negotiation Training on Sales Price


 Knowledge added Part [ : Ten Personality Traits of Top Negotiators


 Knowledge added Part 1I : Long Yongtu ~ China's Chief


 Negotiator


Chapter Five Management of International Business


 Negotiations


 Section 1 Brief Introduction to Management


 Section 2 Management of Negotiators in International Business


 Negotiahons


 Section 3 Management of Teamwork in International Business


 Negotiations


 Section 4 Management of Agenda and Communication Forms in


 International Business Negotiations


 Section 5 Management of Time and Place in International Business


 Negotiations


 Section 6 Management of Atmosphere in International Business


 Negotiatxons


 Section 7 Management of Risks in International Business


 Negotiahons


 Section 8 Simulation of International Business Negotiations


 Section 9 Case Study: The Conclusion of the Price of the Chairs for


 Airport


Chapter Six Strategies and Skills of International Business


 Negotiations


 Section 1 An Overview and Comparison of Negotiation Strategies


 and Skills


 Section 2 International Business Negotiation Strategies


 Section 3 International Business Negotiation Skills


Chapter Seven Etiquette in International Business


 Negotiations


 Section 1 Brief Introduction to the Importance of Etiquette


 Section 2 Basic Etiquette of People's Daily Performances


 Section 3 Etiquette in Formal International Business Negotiations


 Section 4 Etiquette in Contract Signing Ceremony


 Section 5 Manners in Attending International Business Negotiations


 Knowledge added: Ten Tips on French Business Etiquette


Chapter Eight Intercultural Issues and Styles of International


 Business Negotiations


 Section 1 Factors Influencing International Business Negotiations


 Section 2 Foundation and Types of Culture in International Business


 Negotiations


 Section 3 Cultural Differences in International Business Negotiations ...


 Section 4 Personal Styles of International Business Negotiations


 Section 5 Team Styles of International Business Negotiations


 Section 6 Cultural Styles of International Business Negotiations


 Section 7 Simulation of International Business Negotiations


 Knowledge added: Culture Differences in the Preferred Flow of Business


 Negotiations


Chapter Nine International Business Price Negotiations


 Section 1 Formation of the Price in International Business


 Negotiations


 Section 2 Features of International Business Price Negotiations


 Section 3 Targets of International Business Price Negotiations


 Section 4 Essentials of International Business Price Negotiations


 Section 5 Skills of International Business Price Negotiations


 Section 6 Cases of International Business Price Negotiations


Chapter Ten International Business Contract Negotiations ...


 Section 1 Formation of a Contract in International Business


 Negotiations


 Section 2 Features of International Business Contract Negotiations ...


 Section 3 Objectives of International Business Contract Negotiations


 Section 4 Principles of International Business Contract Negotiations ...


 Section 5 Strategies and Skills of International Business Contract


 Negotiations


 Section 6 A Case Study of International Business Contract


 Negotiations


Chapter Eleven Language Skills and Non-business Communication


 in International Business Negotiations


 Section 1 Features of Language Skills of International Business


 Negotiations


 Section 2 Language Skills of International Business Negotiations


 Section 3 Importance of Non-business Communication in International


 Business Negotiations


 Section 4 Non-business Communication in the Phase of Greeting Customers


 in International Business Negotiations


 Section 5 Non-business Communication in the Phase of Formal Negotiations


 in International Business Negotiations


 Section 6 Non-business Communication at Other Activities in International


 Business Negotiations


 Section 7 Non-business Communication in the Phase of Seeing off Customers


 in International Business Negotiations


Appendix I: The First Simulation of International Business


 Negotiations


Appendix II: The Second Simulation of International Business


 Negotiations