大学商务英语综合教程（第二版）学生用书3
￥49.00定价
作者： 杨翠萍、蔡莉主编等
出版时间：2016年8月
出版社：清华大学出版社
- 清华大学出版社
- 9787302444633
- 2-1
- 148319
- 16开
- 2016年8月
- 文学
- 外国语言文学
- F7
- 英语
- 高职高专
内容简介
本教程选材涵盖当今国际经济贸易和商务的重要领域，时效性强、典型性高、语言地道。
教程板块设计突出国际商务知识的传授与英语技能提高的有机结合，注重培养学生的实际应用能力。
每个单元重点讨论、分析一个商务专题，由”导入活动””阅读活动””商务实践”和”专业扩展”四部分
组成。各部分内容的设计与编写坚持了操作性与挑战性并重的原则，以保持学生的学习热情和自觉实践的
积极性。其中的”商务实践”板块围绕单元主题，参照各种真实的商务交际情景，为学生设计了灵活多样
的商务英语口头与书面交际的任务，是本教程的一大特色。本教程配套精美教学课件，为教师课堂教学提
供帮助。课件下载路径：ftp://ftp.tup.tsinghua.edu.cn。
本教程适合大学商务英语专业的学生及BEC（Business English Certificates）等商务英语考试的备考人员
使用。
教程板块设计突出国际商务知识的传授与英语技能提高的有机结合，注重培养学生的实际应用能力。
每个单元重点讨论、分析一个商务专题，由”导入活动””阅读活动””商务实践”和”专业扩展”四部分
组成。各部分内容的设计与编写坚持了操作性与挑战性并重的原则，以保持学生的学习热情和自觉实践的
积极性。其中的”商务实践”板块围绕单元主题，参照各种真实的商务交际情景，为学生设计了灵活多样
的商务英语口头与书面交际的任务，是本教程的一大特色。本教程配套精美教学课件，为教师课堂教学提
供帮助。课件下载路径：ftp://ftp.tup.tsinghua.edu.cn。
本教程适合大学商务英语专业的学生及BEC（Business English Certificates）等商务英语考试的备考人员
使用。
目录
Lead-in............................................................................................................2
Reading: The Four Stages of the Modern Career
Revisited.......................................................................................................4
Business
Practice...................................................................................15
Relevant
Extension..............................................................................19
Unit 1 Careers .......................................1
Lead-in.........................................................................................................28
Reading: Optimism Knows No Slowdown............................29
Business
Practice...................................................................................39
Relevant
Extension..............................................................................42
Unit 2 Entrepre neurship .....................27
Lead-in.........................................................................................................52
Reading: Planning
Success.............................................................52
Business
Practice...................................................................................65
Relevant
Extension..............................................................................67
Unit 3 Business Planning ...................51
Lead-in.........................................................................................................78
Reading: Beware the Product Death Cycle...........................79
Business Practice...................................................................................92
Relevant
Extension..............................................................................94
Unit 4 Product Quality .......................77
大学商务英语综合教程（第二版）
学生用书 3
VI
Lead-in......................................................................................................128
Reading: The Cult of Three
Cultures......................................130
Business Practice................................................................................143
Relevant
Extension...........................................................................146
Lead-in......................................................................................................156
Reading: It’s Payback
Time..........................................................157
Business
Practice................................................................................169
Relevant
Extension...........................................................................172
Unit
Unit
Corporate Culture ..................127
Employee Motivation ............155
6
7
Lead-in......................................................................................................182
Reading: Shaping Strategy in a World of Constant
Disruption..............................................................................................183
Business
Practice................................................................................196
Relevant
Extension...........................................................................198
Unit 8 Management ..........................181
Lead-in......................................................................................................104
Reading: Winning the PR
Wars..................................................105
Business
Practice................................................................................116
Relevant
Extension...........................................................................119
Unit 5 Public Relations .....................103
UNIT ????
VII
Lead-in......................................................................................................208
Reading: Why eBay Is Buying
Skype......................................209
Business Practice................................................................................221
Relevant
Extension...........................................................................224
Lead-in......................................................................................................232
Reading: Driven to
Collaboration............................................233
Business
Practice................................................................................245
Relevant
Extension...........................................................................249
Unit
Unit
Mergers & Acquisitions .........207
Investment ............................231
9
10
附录1 Glossary ................................................... 256
附录2 Phrases & Expressions............................. 266
附录3 Writing File .............................................. 273
Reading: The Four Stages of the Modern Career
Revisited.......................................................................................................4
Business
Practice...................................................................................15
Relevant
Extension..............................................................................19
Unit 1 Careers .......................................1
Lead-in.........................................................................................................28
Reading: Optimism Knows No Slowdown............................29
Business
Practice...................................................................................39
Relevant
Extension..............................................................................42
Unit 2 Entrepre neurship .....................27
Lead-in.........................................................................................................52
Reading: Planning
Success.............................................................52
Business
Practice...................................................................................65
Relevant
Extension..............................................................................67
Unit 3 Business Planning ...................51
Lead-in.........................................................................................................78
Reading: Beware the Product Death Cycle...........................79
Business Practice...................................................................................92
Relevant
Extension..............................................................................94
Unit 4 Product Quality .......................77
大学商务英语综合教程（第二版）
学生用书 3
VI
Lead-in......................................................................................................128
Reading: The Cult of Three
Cultures......................................130
Business Practice................................................................................143
Relevant
Extension...........................................................................146
Lead-in......................................................................................................156
Reading: It’s Payback
Time..........................................................157
Business
Practice................................................................................169
Relevant
Extension...........................................................................172
Unit
Unit
Corporate Culture ..................127
Employee Motivation ............155
6
7
Lead-in......................................................................................................182
Reading: Shaping Strategy in a World of Constant
Disruption..............................................................................................183
Business
Practice................................................................................196
Relevant
Extension...........................................................................198
Unit 8 Management ..........................181
Lead-in......................................................................................................104
Reading: Winning the PR
Wars..................................................105
Business
Practice................................................................................116
Relevant
Extension...........................................................................119
Unit 5 Public Relations .....................103
UNIT ????
VII
Lead-in......................................................................................................208
Reading: Why eBay Is Buying
Skype......................................209
Business Practice................................................................................221
Relevant
Extension...........................................................................224
Lead-in......................................................................................................232
Reading: Driven to
Collaboration............................................233
Business
Practice................................................................................245
Relevant
Extension...........................................................................249
Unit
Unit
Mergers & Acquisitions .........207
Investment ............................231
9
10
附录1 Glossary ................................................... 256
附录2 Phrases & Expressions............................. 266
附录3 Writing File .............................................. 273
