Chapter 1  Fashion Style 服装款式

  1.1  Upper-body Clothing 上装

  1.2  Lower-body Clothing 下装

  1.3  Collars and Necklines 领子和领围线

  1.4  Sleeves 袖子

  1.5  Pockets 口袋

  1.6  Fashion Accessories 服装配饰

  Supplementary Materials 补充阅读

Chapter 2  Garment Material服装面料

  2.1  Fabric Colour 面料色彩

  2.2  Performance of Fabric面料性能

  2.3  Garment Accessories服装辅料

  Supplementary Materials 补充阅读

Chapter 3  Fashion Design and Making服装设计与制作

  3.1  Fashion Drawing效果图

  3.2  The Main Parts Of Garment Measurements服装测量的主要部位

  3.3  Pattern Making纸样制作

  3.4  The Art of Fashion Draping服装立体裁剪

  3.5  Clothing Industry Equipment 服装设备

  Supplementary Materials 补充阅读

Chapter 4  Fashion Shows and Models服装表演与模特

  4.1  Fashion Shows 服装表演

  4.2  Models 模特

  Supplementary Materials 补充阅读

Chapter 5  Fashion Dissemination 时尚传播

  5.1  Fashion Trends And Cycles服装流行趋势与周期

  5.2  Fashion Buyers服装买手

  5.3  Apparel Collocation服饰搭配

  Supplementary Materials 补充阅读

Chapter 6  Fashion Brands and Designers服装品牌与设计师

  6.1  Fashion Brands 服装品牌

  6.2  Fashion Brand Management服装品牌管理

  6.3  Fashion Designers服装设计师

  Supplementary Materials

Chapter 7  Garment Trade服装外贸

  7.1  Letters信函

  7.2  Sample Order板单

  7.3  Purchase Order采购订单

  Supplementary Materials

Chapter 8  Fashion Marketing and Merchandising服装市场营销

  7.1  Fashion Marketing and Merchandising 营销定义

  8.2  Fashion Marketing Strategy 营销策略

  8.3  Serving Customer接待顾客

  8.4  Shopping Scene购物场景

  Supplementary Materials

附录1  Glossary 常见服装词汇

附录2  Abbreviation of Terms 缩略语

附录3  Brands And Designers服装品牌与设计师

Answers  参考答案