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出版时间:2014年1月

出版社:北京大学出版社

以下为《跨文化交际》的配套数字资源,这些资源在您购买图书后将免费附送给您:
  • 北京大学出版社
  • 9787301191729
  • 1版
  • 139795
  • 0043150286-3
  • 平装
  • 16开
  • 2014年1月
  • 310
  • 220
  • 法学
  • 社会学
  • G04
  • 英语
  • 本科
内容简介
这本《跨文化交际》由常俊跃、品春媚、赵永青主编,是在内容依托教学理念指导下,依托国家哲学社会科学项目“英浯专业基础阶段内容依托式教学改革研究”推出的系列英语内容依托教材之一。
《跨文化交际》针对的学生群体是具有中学英语基础的大学生,既适用于英语专业一、二年级学生,也适用于具有中学英语基础的非英语专业学生和英语爱好者学习。
目录

Unit 1 An Introduction to InterCultural Communication


  Text A InterCultural Communication


  Text B The Importance of Training InterCultural Communication Awareness


  Text C The era of InterCultural Communication


  Text D StereotyPes: An InterCultural No-No


  Text E Chinese and American Understandings on Friendship


Unit 2 Understanding Communication


  Text A Components of Communication


  Text B Features of Communication


  Text C How Long Does It Take to Say I'm Getting Married (Ⅰ)


Unit 3 Verbal Communication (Ⅰ)


  Text A Cultural Differences on Lexical Level


  Text B Translation and Cultures


  Text C How to Improve Verbal Communication


Unit 4 Verbal Communication (Ⅱ)


  Text A Compliments in Chinese and American English (1)


  Text B Compliments in Chinese and American English (2)


  Text C How to Address People?


  Text D Conversation and Culture


Unit 5 Nonverbal Communication (Ⅰ)


  Text A Nonverbal Communication


  Text B Making a Gesture


  Text C Every body' s Talking


  Text D Top 10 Nonverbal Communication Tips


Unit 6 Nonverbal Communication (Ⅱ)


  Text A How Big is Your Space Bubble


  Text B Time Sense: Polychronicity and Monochronicity


  Text C Eye Contact


Unit 7 Cross-Gender Communication


  Text A Gender Differences in Communication


  Text B Six Principles for Effective Cross-Gender Communication


  Text C Gender Issues


Unit 8 Understanding Culture


  Text A What is Culture?


  Text B Features of Culture


  Text C How Long Does It Take to Say I'm Getting Married (Ⅱ)


Unit 9 Cultural diversity


  Text A The Basic Unit of Society: The Individual or the Collective?


  Text B Family Structure


  Text C Friendship of American Style


Unit 10 Cultural Influence on Perception


  Text A Shakespeare in the Bush


  Text B Generalizations and StereotyPes


  Text C American StereotyPes of China


Unit 11 Culture Shock


  Text A Culture Shock


  Text B How to Survive Culture Shock


  Text C can you survive reverse Culture Shock?


Unit 12 Cultural Differences in Education


  Text A Classroom Expectations


  Text B 15 Important Cultural Differences in the Classroom


  Text C Classroom Culture


Unit 13 Cultural Differences in etiquette and protocol


  Text A International Gift-Giving Etiquette


  Text B Business Card Etiquette


  Text C How Tipping Works


Unit 14 Cultural Differences in Business Negotiation


  Text A Cross-Cultural Negotiation


  Text B How to Steer Clear of Pitfalls in Cross-Cultural Negotiation


  Text C The Top Ten Ways Culture Affects Negotiating Style


Unit 15 Developing Intercultural Competence


  Text A A Four-Step Approach to Intercultural Communication Training


  Text B Developing Intercultural Communication Competence


  Text C Cultural Awareness


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