商务英语谈判（实战演练）（赠课件）（含盘）
￥29.80定价
作者： 余娟
出版时间：2012年9月
出版社：北京师范大学出版社
- 北京师范大学出版社
- 9787303148875
- 136065
- 0065171781-1
- 16开
- 2012年9月
- 文学
- 外国语言文学
- F7
- 英语类
- 高职
内容简介
《商务英语谈判》共8个单元，每单元分为以下三个部分：第一部分为“听力与会话”（Listening and Speaking），旨在培养学生从事国际业务口头交际能力，尤其突出了柜台业务英语操练，内容适时实用。第二部分为“阅读”(Reading)，旨在培养学生阅读财经专业英语的能力。本部分收入两类文章：第一类为专业知识性文章，用来培养学生阅读商务礼仪、商务谈判、股票交易、国际支付和理赔与申诉等专业文献的能力;第二类为技术实务性文章，用来培养学生用英语进行涉外财经业务交际的能力。第三部分为“商务写作”，旨在培养学生用英语写作财经专业必需的业务信函的能力。
目录
Chapter 1 Understanding Business Negotiation
Task 1 Understanding the Definition of Business Negotiation
Task 2 Learning the Major Types of Business Negotiation
Task 3 Grasping Basic Principles of Business Negotiation
Recap Exercises
Chapter 2 Conducting Business Negotiation
Task 1 Understanding Phases of Business Negotiation
Task 2 Phases of Business Negotiation ( I )
Task 3 Phases of Business Negotiation ( II )
Task 4 Phases of Business Negotiation (Ill)
Recap Exercises
Chapter 3 Etiquette in Business Negotiation
Task 1 Etiquette for Business Greeting
Task 2 Business Meeting Etiquette
Task 3 Etiquette at Party ~ Dress Code
Recap Exercises
Chapter 4 Cross-cultural Negotiation
Task 1 Understanding Cultural Differences
Task 2 Cross-cultural Negotiation
Task 3 Cultural Differences
Chaptre 5 Categorizing Business Negotiation
Chaptre 6 Strategies & Tactics of Business Negotiaion
参考文献
Task 1 Understanding the Definition of Business Negotiation
Task 2 Learning the Major Types of Business Negotiation
Task 3 Grasping Basic Principles of Business Negotiation
Recap Exercises
Chapter 2 Conducting Business Negotiation
Task 1 Understanding Phases of Business Negotiation
Task 2 Phases of Business Negotiation ( I )
Task 3 Phases of Business Negotiation ( II )
Task 4 Phases of Business Negotiation (Ill)
Recap Exercises
Chapter 3 Etiquette in Business Negotiation
Task 1 Etiquette for Business Greeting
Task 2 Business Meeting Etiquette
Task 3 Etiquette at Party ~ Dress Code
Recap Exercises
Chapter 4 Cross-cultural Negotiation
Task 1 Understanding Cultural Differences
Task 2 Cross-cultural Negotiation
Task 3 Cultural Differences
Chaptre 5 Categorizing Business Negotiation
Chaptre 6 Strategies & Tactics of Business Negotiaion
参考文献
