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出版时间:2014年11月

出版社:浙江大学

以下为《西方社会礼仪与文化》的配套数字资源,这些资源在您购买图书后将免费附送给您:
  • 浙江大学
  • 9787308137416
  • 133680
  • 2014年11月
  • 未分类
  • 未分类
  • K891.26
内容简介

  范冰编著的《西方社会礼仪与文化》详细介绍了西方社会的礼仪规范和相关文化背景,旨在帮助人们在对外交往中充分展现中国公民良好的礼仪素养和精神面貌。全书共分为12章,内容涵盖了西方礼仪文化概述、见面礼仪、人际交往礼仪、文书礼仪、公共场所行为礼仪、餐饮礼仪、着装礼仪、婚俗礼仪、丧葬礼仪、商务礼仪、禁忌礼仪和体态礼仪。本书在介绍西方社会礼仪规范的同时深入挖掘其后的文化根源和背景知识,每一章正文之后的情景对话和补充阅读材料都尽量保持了英语的原汁原味,有助于读者在阅读中学习地道的语言。


  本书可作为高校学生的选修课教材及英语、对外汉语等专业的拓展课程教材,也可作为课外阅读书籍,同时也适合出国留学人士和广大英语爱好者学习使用。

目录

Chapter 1 Outline of Western Culture and Etiquette


 Intensive Reading


 1.1 The Conception of West


 1.2 What Is Culture?


 1.3 The Cultural Logic of Westerners


 1.4 What Is Etiquette?


 Vocabulary


 Exercises


 Situational Dialogues


 Supplementary Reading


Chapter 2 Chapter Etiquette of Greetings


 Intensive Reading


 2.1 Forms of Address


 2.2 Ways of Daily Greetings


 2.3 Courtesy of Introduction


 2.4 Ways of Saying Goodbye


 2.5 Handshaking, Social Kissing and Hugging


 Vocabulary


 Exercises


 Situational Dialogues


 Supplementary Reading


Chapter 3 Etiquette of Interpersonal Communication


 Intensive Reading


 3.1 Ladies First


 3.2 Paying a Visit


 3.3 Giving and Receiving Gifts


 3.4 Phone Calling Etiquette


 3.5 Four Dynamic Terms of Courtesy


 Vocabulary


 Exercises


 Situational Dialogues


 Supplementary Reading


Chapter 4 Etiquette of Practical Writings


 Intensive Reading


 4.1 Invitations


 4.2 Letters


 4.3 Thank-you Note


 4.4 Email and Fax Etiquette


 Vocabulary


 Exercises


 Situational Dialogues


 Supplementary Reading


Chapter 5 Etiquette of Behavior in Public Places


 Intensive Reading


 5.1 Personal Space


 5.2 The Use of Cell Phones in Public


 5.3 At Concerts


 5.4 Riding Public Transportation and Cars


 5.5 Tipping


 Vocabulary


 Exercises


 Situational Dialogues


 Supplementary Reading


Chapter 6 Dining Etiquette


 Intensive Reading


 6,1 The Table Setting


 6.2 Western Cuisine


 6.3 Napkin Etiquette


 6.4 Table Manners


 6.5 Seating Arrangements


 6.6 Going Dutch


 Vocabulary


 Exercises


 Situational Dialogues


 Supplementary Reading


Chapter 7 Dressing Etiquette


 Intensive Reading


 7.1 Formal Wear


 7.2 Business Attire


 7.3 Business Casual


 7.4 Causal Wear


 Vocabulary


 Exercises


 Situational Dialogues


 Supplementary Reading


Chapter 8 Wedding Etiquette


 Intensive Reading


 8.1 Before the Wedding


 8.2 At the Wedding


 8.3 Wedding Gift Etiquette


 Vocabulary


 Exercises


 Situational Dialogues


 Supplementary Reading


Chapter 9 Funeral Etiquette


 Intensive Reading


 9.1 Funeral Customs and Etiquette


 9.2 Memorial and Burial Service


 9.3 Other Means to Express Sympathy


 Vocabulary


 Exercises


 Situational Dialogues


 Supplementary Reading


Chapter 10 Business Etiquette


 Intensive Reading


 10.1 Business Visiting


 10.2 Business Meals and Gift Giving


 10.3 Formal Business Meetings


 10.4 Office Etiquette


 10.5, Job Interview Etiquette


 Vocabulary


 Exercises


 Situational Dialogues


 Supplementary Reading


Chapter 11 Taboos in Western Culture and Etiquette


 Intensive Reading


 11.1 Taboo Food and Drink


 11.2 Taboo Numbers


 11.3 Taboo Colors


 11.4 Verbal Taboo


 Vocabulary


 Exercises


 Situational Dialogues


 Supplementary Reading


Chapter 12 Etiquette of Body Language


 Intensive Reading


 12.1 The Power of the Palm


 12.2 An Analysis of the Handshake


 12.3 Arm and Leg Signals


 12.4 Eye Contact


 12.5 Single Hand Gestures


 Vocabulary


 Exercises


 Situational Dialogues


 Supplementary Reading


Keys to Exercises


Bibliography